Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Month: April 2011

  • A small business’ perspective on “How to Do Social Media.” Strategy + Content

    I learned something today about Social Media (rarely a day when I don’t), but this was significant. I went to visit a business that my most recent crop of students wrote an Integrated Marketing Communications plan for. Other than being disappointed that they couldn’t remember the plan, which was delivered about three weeks ago, I…

  • Hey D’Amico & Sons, it’s “Buon Appetito!” (update)

    The other day, I was chatting with my colleague, Sarah Rand, about Twitter use. Many of our traditional baccalaureate students – young women who entered college directly from high school – don’t use Twitter nor see a reason too. Facebook takes enough of their time as it is. That makes sense to me – why…

  • What does Sustainability in Business mean to YOU?

    The St. Catherine University School of Business and Leadership defines itself by Dean, Paula King with four cornerstones: Sustainability: in our work and our ethics, for our planet Innovative Spirit Global Justice and Global Mindset Preparing students who are practice-ready I asked my Principles of Marketing students the following question on their final exam. Here’s…