Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Month: September 2011

  • What’s Your Zero Moment of Truth?

    When I “shop local,” I don’t consult the web first. When I “shop big,” I always do. In April I bought a new fridge at Menards on University at Prior. It was deeply discounted, but even though I knew it was a good price, I scanned the bar code with my Red Laser app to…

  • Marketing Management Association Presentation

    My presentation — with the great Dr. Mary Henderson — at the Marketing Management Association fall conference in St. Louis. Innovation & Social Media: The Development of a New Integrated Marketing Communications Course View more presentations from Sara Kerr

  • My Favorite Ad: Darth Vader and the Car

    42 plus million people like this video. Do you?  

  • Reimagining a Website for @Goodgroundpress

    What will draw people to http://goodgroundpress.com/? How can we make it the homepage of faithful Catholics everywhere? –or at least those that read English. What should it look like? What should be there? What do our fans want? What will be easy for my web manager to work with? Where should we start? ONE:  One…

  • The Social Media Playbook

    As Eloqua describes it: The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web. It’s frankly everything we know about social media, distilled into one awesomely designed document. Now you can have it. For free.   Shared with a Creative Commons license