Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Month: October 2011

  • Personal Branding and Business Cards

    This is a re-post of a lesson from Integrated Marketing Communications at St. Catherine University. It was originally posted in the private class blog. As much as we live in an online world, paper still has a place. Everywhere I go, I bring a couple of business cards. To the conference I presented at recently,…

  • The Power of a Great Idea and Email Marketing

    My beloved, local hardware store–yes I do mean beloved–emailed me an offer I just can’t refuse. This is the place I can find everything I need for my old house and then some. They are the romantic Five and Dime for the DIY set. I should only visit them with a list and just enough…

  • Minnesota’s Festa Italiana

    Surrounded by all this Irishness in the Saintly City, sometimes I need to respect my Italian heritage somewhere other than in the garden or in the kitchen. Awhile back we navigated the sea of road construction that is St. Paul these days and meandered to Harriet Island for (maybe) the first Festa Italiana Minnesota. We…

  • Come Learn Social Media with Me…in a Bar!

    Welcome to Pub School, a new venture with local writer and social media strategist, Erik Hare. Here’s what you get from a Pub School Social Media Workshop: A finished communication plan worked out for your unique business. Practical, working knowledge of social media tools. Methods for evaluating social media away from the trends and hype.…

  • Old School, New School — What Comes Around, Goes Around

    In marketing, we always talk about distinguishing yourself, finding your niche, emphasizing your uniqueness. Lately, I’ve been telling my students to think about using paper. Paper, as in door hangers, business cards, and table tents. All with QR codes, of course. But paper, never the less. Why? Because people don’t use it that much anymore.…