Sara Kerr
Musings
Month: January 2012
-
I was poking around Cathy Davidson’s HASTAC blog this afternoon seeking a something pithy, when I stumbled upon her post about the science of attention in Cymbalta’s television advertising. She researched direct-to-consumer prescription drug ads for her book, Now You See It, and now attributes our astronomical anti-depressant use to this phenomenon. For marketing students,…
-
In follow-up to Friday’s lecture on storytelling, my guest speaker, Erik Hare, wrote about one of MLK’s less mentioned talents: his gift of oratory. In Cadence, Erik writes: The craft of Dr. King’s life came equally from the homilies of sermons and the bubbling reaction of the crowds who came to listen. There was much…
-
Storytelling is paramount to successful marketing. It humanizes the product or service being promoted. In Integrated Marketing Communications (MKTG 2350) students blog their thoughts on marketing in an effort to learn social media theory, master blogging technology (WordPress.com and Twitter), and tell an evocative story. Storytelling is the most difficult. Even though I blog frequently,…
-
Yesterday I attended the practice runs for the Redbull Crashed Ice races, then I tried to explain the event my good friend from Burkina Faso. Only photos can explain this event. Enjoy my slide show below, shot with my trusty iPhone 4. Lastly, a conversation I overheard yesterday and Tweeted: “Really, ice IS underutilized. Not.…
-
At least, that’s my opinion. I don’t go down any hill fast, let alone an iced hill on skates. There’s a great sense of something happening in the Saintly City. Of course, that’s what the Winter Carnival does, too, but this seems a bit more…fun, or at least it offers a fresh twist on winter…
Sara Kerr 