Sara Kerr

Musings

Day: January 13, 2012

  • Storytelling is paramount to successful marketing. It humanizes the product or service being promoted. In Integrated Marketing Communications (MKTG 2350) students blog their thoughts on marketing in an effort to learn social media theory, master blogging technology (WordPress.com and Twitter), and tell an evocative story. Storytelling is the most difficult. Even though I blog frequently,…

  • Yesterday I attended the practice runs for the Redbull Crashed Ice races, then I tried to explain the event my good friend from Burkina Faso. Only photos can explain this event. Enjoy my slide show below, shot with my trusty iPhone 4. Lastly, a conversation I overheard yesterday and Tweeted: “Really, ice IS underutilized. Not.…