Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Month: February 2012

  • Pinterest for Business and Non Profits

    Like Twitter, Pinterest’s beauty is it’s simplicity. It’s fun, it’s easy, and it drives traffic to websites. I’m sharing excerpts from two articles. Please share any tips in the comments below How to use Pinterest for business from Hubspot Common vocabulary below, but do download the free e-book to learn best practices such as pinning…

  • 3 Great Uses of Twitter: “Bonny Bear,” #NotBuyingIt, and Breaking News

    ONE:  To find out what people are really talking about — the back story to the news ‘Bonny Bear’ wins two Grammys, confounds populace  The Grammy’s bore me, so I recorded the 3 1/2 hour show and whizzed through all the stuff I didn’t care to see. I was delighted to hear Bon Iver win…

  • Read THIS! Bullet Points and Headlines (Thoughts on #Writing in #highered)

    I got your attention, didn’t I? Of course I did. My title is compelling. You, too, can writing attention-grabbing headlines. Read on. The next three excerpts come from Copyblogger.com. If you’re not a subscriber to their blog, sign up here. I can almost guarantee that if you follow the advice below, your writing will sharpen.…

  • Content Marketing and Consumer Buyer Behavior Example From the Lice Ladies

    Ruling out catastrophic illness or accidents, discovering lice on their child’s head is a parent’s nightmare. I teach a lot of marketing classes. Not surprisingly, various theories cross over between classes. In searching for a unique example to demonstrate content marketing, social media, buyer behavior, and selling strategy; I landed upon head lice marketing. Before…