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Archive for April, 2012

The Minnesota TweetUp for Earth Day at the Science Museum of Minnesota

Posted in Cool Things in St. Paul, Higher Education, Music, Twitter, Word of Mouth, tagged , , , , , , , , , , , , on April 21, 2012 | Leave a Comment »

  1. I spent this great, rainy Saturday at the Science Museum of Minnesota because I tweet. Really, I think that’s the real reason I was invited. Me, a bunch of science folks and other interesting people like economics writer, Erik Hare and musician and nerd (not necessarily in that order), Jeremy Messersmith.
  2. I watched 1.5 cubic miles of Greenland glacier melt in 75 minutes with Will Steeger.
  3. I talked politics and partisanship with Shawn Otto because I want to use his book Fool Me Twice in a communications and science course at St. Catherine University.
  4. I listened to Maggie Koerth-Baker of boingboing.net share the history of the light bulb, maybe not so interesting until you realize it failed miserable for THIRTY years…
  5. And lastly, I went all fangirl chatting up Jeremy Messersmith. A gracious and smart rock star. Lucky me.

  6. Thus, below is my storify of interesting Tweets from the the Great Minnesota Science Tweetup.

  7. How can we talk about science?

  8. Share
    “
    Sorry @ShawnOtto, your chat was just as opinion charged as those you are refuting. If we are to use moral values, faith counts #mnearthday
    Jaredjaredrendell
    Sat, Apr 21 2012 14:00:41
  9. Share
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    @jmessersmith depends. Evidence does not necessarily equal truth. but neither does belief. Thats the tipping point of the whole thing.
    Jaredjaredrendell
    Sat, Apr 21 2012 15:54:27
  10. Share
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    @jmessersmith I think I get tired of the idea that faith and science are inevitable opposites. I don’t think the evidence says that.
    Jaredjaredrendell
    Sat, Apr 21 2012 15:02:06
  11. Share
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    @jmessersmith Felt more like lobbyist/antagonist than scientist. Using partial vid clips, making fun of govnmt, arrogant about solutions.
    Jaredjaredrendell
    Sat, Apr 21 2012 14:56:10
  12. Share
    “
    Thank you @willsteger. Need to be more tolerant of differing views. We are all in this together. #MNearthday
    Kim RamsdenKimRamsden
    Sat, Apr 21 2012 13:59:03
  13. Share
    “
    Facts don’t convince. Emotion, Values, Story Telling all do. #MNEarthDay @ShawnOtto
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 13:58:57
  14. Share
    “
    Songwriting 101! RT @Sara_G_N_Kerr: Facts don’t convince. Emotion, Values, Story Telling all do. #MNEarthDay @ShawnOtto
    Jeremy Messersmithjmessersmith
    Sat, Apr 21 2012 14:00:11
  15. Share
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    “We’re all in on this expedition together.” @willsteger #climate #MNEarthDay
    WillStegerFoundationwillstegerfound
    Sat, Apr 21 2012 13:57:00
  16. Share
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    Change science from monologue to dialogue #MNEarthDay Especially in the classroom–I was lucky to have science awesome profs in Jr/Sr High
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 13:45:18
  17. Share
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    MT “@sciencemuseummn: we spend < 5% of our lives in a classroom; science is constantly changing #MNEarthDay” helps when it’s interactive
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 13:41:08
  18. Share
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    mT “@wabbitoid: Science is a process vs fixed body of work. The Scientific Method is curiouisty crafted into inquiry. #MNEarthDay” A System
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 13:57:17
  19. Who was there
  20. Share
    “
    Thanks to all the #mnEarthDay speakers @willsteger @BoingBoing @ShawnOtto and to our very own Patrick Hamilton.
    Future EarthTheFutureEarth
    Sat, Apr 21 2012 16:01:18
  21. Share
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    @willsteger “We have to solve this problem for our children.” #climate #MNEarthDay
    WillStegerFoundationwillstegerfound
    Sat, Apr 21 2012 12:50:13
  22. Share
    “
    Fool Me Twice, Fighting the Assault on Science, author @shawnotto up now @sciencemuseummn for #MNEarthDay
    IonEUMNIonE
    Sat, Apr 21 2012 12:44:33
  23. Share
    “
    Politics and science good talk RT @KitchPantrySci: MN Book award winner @ShawnOtto is about to speak! #MNEarthDay #FoolMeTwice
    Nicole HarrisonSpacemomusa
    Sat, Apr 21 2012 12:47:10
  24. Share
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    Must read!! #MNEarthDay RT @ShawnOtto: Science, a Force for Freedom and Human Rights huff.to/I7ggqS via @HuffingtonPost
    Danny SussmanTheSuss
    Sat, Apr 21 2012 12:50:00
  25. Share

    Super excited to see @maggiekb1 speak at #MNEarthDay! I’ve heard great things. http://twitpic.com/9chax6
    Danny SussmanTheSuss
    Sat, Apr 21 2012 13:15:19
  26. What we talked about
  27. Share
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    The average American uses twice as much energy compared to the average European @maggiekb1 #MNEarthDay
    Science Museum of MNsciencemuseummn
    Sat, Apr 21 2012 13:31:22
  28. Share

    Love the idea of bounding and social economics for lay people #MNEarthDay http://pic.twitter.com/0WHsc5q9
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 12:52:55
  29. Share
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    Buildings and industry count for 70% of energy use in the US. Applying new heat-capturing techniques would lower that number. #MNEarthDay
    Abigail HarrisonAstronautAbby
    Sat, Apr 21 2012 16:05:14
  30. Share
    “
    The presentations by @shawnotto and @willsteger are more terrifying than any horror film I’ve ever seen. #whiteknuckles #mnearthday
    Jeremy Messersmithjmessersmith
    Sat, Apr 21 2012 13:15:22
  31. Share
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    Antiscience forces want to add to their freedom – at the expense of yours. Regulation Science = Freedom. – @ShawnOtto #MNEarthDay
    Danny SussmanTheSuss
    Sat, Apr 21 2012 13:12:04
  32. Share
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    Tools for Arctic exploration in the 1950s, sleds. Now? Canoe sleds. #MNEarthDay
    bryan kennedyxbryanx
    Sat, Apr 21 2012 12:29:05
  33. Share
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    #mnearthday ice the size of land east of the Mississippi broke up in 2007
    Pat Thompsonpattho
    Sat, Apr 21 2012 12:29:37
  34. Share
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    Wow. @willsteger Went kite skiing in Greenland. Unreal. #MNEarthDay
    RenaeR_Suss
    Sat, Apr 21 2012 12:35:21
  35. Share
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    RT @Sara_G_N_Kerr: I am such a science lightweight. @sciencemuseummn allows me to be a student at #MNEarthDay which makes me a better teacher @StKate
    Science Museum of MNsciencemuseummn
    Sat, Apr 21 2012 12:38:12
  36. Share
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    Marketing/business found ways to profit from #electricity @maggiekb1 #MNEarthDay is #HowThingsOftenChange see Enviro Econ
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 13:25:52
  37. Share
    “
    The electric companies had to event things that used electricity in order to create a need for it @maggiekb1 #MNEarthDay
    Science Museum of MNsciencemuseummn
    Sat, Apr 21 2012 13:25:28
  38. Share
    “
    When technology fails, we learn, but have we lost our patience to wait for it? Does it prevent innovation? #MNEarthDay #STEM
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 13:28:53
  39. Share
    “
    The US wastes over half of the energy it consumes. Capturing heat waste would add the equivalent of 95 power plants to our grid. #MNEarthDay
    Abigail HarrisonAstronautAbby
    Sat, Apr 21 2012 16:35:13
  40. Share
    “
    “The Greenland Effect” a little sun warmth & a bit if snow melt and WHOOSH the snow crashes from the roof. Like the glaciers #MNEarthDay
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 15:11:19
  41. Share
    “
    Fascinating to hear the Big Back Yard is built upon decimeters if societal waste; hard to drill deep pilings through the #junk #MNEarthDay
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 15:08:14
  42. Share
    “
    Could @sciencemuseummn annually be energy neutral? Yes they can! Solar power and energy efficient #MNEarthDay using readily available tech
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 14:59:40
  43. Share
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    .@sciencemuseummn computer modeled energy efficiency in the design phase back in the 90s #MNEarthDay #HowCoolIsThat next? Waste heat capture
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 14:47:49
  44. Share
    “
    Minn science museum started effort to reduce waste by having garbage emptied in a warehouse, dissected, and studied. #mnearthday
    Maggie Koerth-Bakermaggiekb1
    Sat, Apr 21 2012 14:45:50
  45. Politics and Science
  46. Share
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    RT @maggiekb1: Science is always political because it challenges vested interests. @shawnotto at #mnearthday
    Lilymadtante
    Sat, Apr 21 2012 12:50:16
  47. Share
    “
    Oh, wow. Never thought before abt Biblical perspective on rising sea levels vs. “God promised no more global flood.” #mnearthday
    Maggie Koerth-Bakermaggiekb1
    Sat, Apr 21 2012 12:57:24
  48. Share
    “
    Great point from Shawn Otto. “Science is never partisan, science is always political.” #MNEarthDay
    bryan kennedyxbryanx
    Sat, Apr 21 2012 13:00:45
  49. Share

    No. We are not well enough informed. #MNEarthDay I want to see politics exit k-12 education, but not just bash 1 party http://pic.twitter.com/Z1rIJ2YO
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 12:57:29
  50. Share
    “
    Of 535 Congress members, less than 2% are scientists. So @sciencemuseummn young visitors, time to start your CAMPAIGNS #MNEarthDay #Problem
    IonEUMNIonE
    Sat, Apr 21 2012 13:07:30
  51. Share
    “
    A bubble economy crashes. What makes us think a bubble environment won’t? #MNEarthDay @shawnotto
    Jennifer PattersonUnplannedCookin
    Sat, Apr 21 2012 12:56:34
  52. Funny Thoughts…
  53. Share
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    “cows don’t fart carbon dioxide” @shawnotto #MNEarthDay
    James RodriguezSlicktron
    Sat, Apr 21 2012 12:58:17
  54. Share
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    RT @xbryanx: How many of the 3000 questions in the 2008 presidential debate were about climate change? 6. UFO’s? 3! #MNEarthDay
    Science Museum of MNsciencemuseummn
    Sat, Apr 21 2012 13:09:24
  55. Share
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    RT @jmessersmith: .@sciencemuseummn has a huge digital globe with beautiful data visualizations. Even better than the one in Return of the Jedi. #mnearthday
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 12:26:36
  56. What we did
  57. Share

    Watching @KitchPantrySci do her thing at @sciencemuseummn #MNEarthDay http://twitpic.com/9cj9p1
    Danny SussmanTheSuss
    Sat, Apr 21 2012 16:15:16
  58. Share
    “
    Husband dimmed lights in @sciencemuseummn Science House by holding phone app flashlight in front of lighting sensor. #mnearthday
    Maggie Koerth-Bakermaggiekb1
    Sat, Apr 21 2012 15:17:41
  59. Share

    Awesome! Exhibit design @sciencemuseummn as part of #ProjectNoWaste #MNEarthDay Aiming for 75% waste reduction http://pic.twitter.com/d2YIXvj9
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 14:44:38
  60. Share
    “
    DYK: Teachers can checkout materials from and study at the Science House #HowCoolisThat #MNEarthDay Open teacher friendly hours 3:30-6 pm
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 15:23:06
  61. Share

    Learning about the flexibility of the outdoor space for messy science @sciencemuseummn #MNEarthDay in the Science Park http://pic.twitter.com/U5TaeMED
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 14:58:23
  62. Share
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    Next up: background tour of #NoWasteProject @sciencemuseummn catering for #MNEarthDay
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 15:32:53
  63. Share

    Compost and recycling @sciencemuseummn #MNEarthDay http://pic.twitter.com/ANEv5DIj
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 14:28:08
  64. Share

    Having fun and games at @sciencemuseummn #mnearthday http://pic.twitter.com/6geeZYL2
    WillStegerFoundationwillstegerfound
    Sat, Apr 21 2012 16:56:02
  65. Share

    In the Science House @sciencemuseummn that is roofed with solar collecting film on the metal roof #MNEarthDay Wow! http://pic.twitter.com/5N9kosgB
    Sara G N KerrSara_G_N_Kerr
    Sat, Apr 21 2012 14:57:05
  66. Share

    @KitchPantrySci the #MNEarthDay tours have been great! At the Omnimax projection tour now. http://twitpic.com/9ciyr2
    Danny SussmanTheSuss
    Sat, Apr 21 2012 15:45:53

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Snowmobile Accessory Manufactures: A call to social media action

Posted in MKTG 2350: Integrated Marketing Communications, Social Media Marketing, St. Catherine University, Students, tagged , , on April 8, 2012 | Leave a Comment »

Are you curious how students apply social media? The following is a great example from one of my super-smart students.

Enjoy!

 

Product:  Any snowmobile accessory

Person:  Any snowmobile enthusiast

My husband is a snowmobile enthusiast, and he is in good company. According to Snowmobile.org, of the 2.2 million snowmobiles registered in the United States and Canada in 2011, approximately 75% are owned by men who are, on average, 43 years of age and are a member of a household with an average annual income of $65,000.  With a desire to enhance and personalize a snowmobile, accessories are often acquired within the first year of purchasing a new sled.  Targeting the new snowmobile buyer definitely provides a market to target; as an example, over 123,000 new snowmobiles were purchased worldwide in 2011, the majority in North America, with nearly 52,000 sold in the U.S. and 41,000 in Canada.

The sport of snowmobiling is filled with a tech savvy crowd, but one that is reflective of a group more likely to spend time improving the performance of their sled than hanging out surfing Facebook, Twitter, or Pinterest.  The internet to a lot of these guys, is a tool, a means to an end.  And let’s face it ladies, women may own 25% of the sleds (I’m one of them) but we’re not the ones typically shopping for sled accessories.

So how does a manufacturer of after-market accessories reach their target market using social media? Let’s first understand how these guys use the internet and social media today:

  • Discussion boards –these are often the first place they go to reach out to peers in the virtual ‘hood,’ solving snowmobile issues, gathering advice, buying and selling, and checking out snow conditions. These forums serve as a strong community of like-minded riders who support and razz each other, as the situations call for.  There is significant opportunity for manufacturers to offer free advice, gather raw feedback, and respond to inquiries on these  boards. Some with the most active discussions are:
  • YouTube – no better way to demonstrate a product, its installation or use. Video can fill the gaps left by one dimensional photographs and narrative instructions. Most snowmobilers I know  enjoy an action-packed snowmobile video, so including brief advertisements at the front of snowmobile videos would be a great way to gain brand recognition.

Snowmobile Accessory Manufactures: A call to social media action.

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A Student Perspective: Measuring Return on Investment

Posted in MKTG 2350: Integrated Marketing Communications, St. Catherine University, Students, Teaching, tagged , on April 3, 2012 | Leave a Comment »

Perhaps the best summary of the class was described in the recent article, “The Art of the Tale: St. Kate’s business course on storytelling,” in the St. Kate’s News.

Measuring the return on my investment requires minimal reflection and thought. Naturally, the most tangible measures will be my final grade and the completion of four more credits toward my B.S. degree, but perhaps the most valuable benefits will be intangible:

  • The confidence I developed in sharing my voice online – that others might think what I have to say is worth the investment of their time to read.
  • The enthusiasm I developed for social media and how to leverage it to make my life easier (enter my new favorite crowd-sourcing GPS app: WAZE!)
  • The interest I’ve developed in Marketing itself. I am beginning to believe I have untapped talents for marketing and selling that I can leverage in my next career step.
  • The personal fulfillment that results from developing friendships and network relationships with the peers, professors, and speakers from the class.
So it’s clear, at least to me, that my investment of time and financial resources will be repaid, many times over!

Post #10: Measuring Return on Investment.

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