Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Month: April 2013

  • Digital Storytelling – “Cluck:Telling a Story with Photos and Video

    I hate chicken blogs.  Not cooking chicken, but raising chickens-for-eggs blogs. Google that and you’ll find 745,00 blog posts. And yes, mine are amongst them. Yes. I have TWO chicken blogs. One that no one reads and one that people love. The Daily Chicken tells the same story of baby chicks, stinky coops, and gorgeous…

  • MUSIC: Twitter, Earned Media and Good Morning America, Really?!

    Really?! I mean, will Good Morning America viewers Tweet? share music? buy in to #nowplaying, Twitter’s new music app? Last night, I had a fun conversation on Twitter, with @Space150‘s Lisa Grimm, (a super-smart Minneapolis PR pro) about Twitter’s music plans. She’s spot on that earned media is a smart move, but I can’t help…

  • Writing Concisely for Business

    This semester I’m teaching three courses, of which two are writing intensive. Sometimes this feels like I’m teaching six of them. These are business courses. My students must know how to communicate effectively among their colleagues and of course, in social media with potential customers. The following is an excerpt from our private class blog.…

  • Putt-Putt! Golf is a Family Sport in St. Paul

    If you like to golf, there are almost too many options in St. Paul. In fact, last year MinnPost reported that the city is trying to figure out what to do with all the city courses because they’re no longer profitable (learn more about urban golf course decline here). Are kids too busy? Does it…

  • Creative Strategy Development

    Developing creative strategies is my students’ most difficult assignment in Integrated Marketing Communications. Learning that tactics are not strategies is much harder than finding an audacious or at least original idea. We begin with goals and translate them into ideas and strategies. Sometimes we simply play with taglines and work backwards to see what they…