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Archive for the ‘Word of Mouth’ Category

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If you like to golf, there are almost too many options in St. Paul. In fact, last year MinnPost reported that the city is trying to figure out what to do with all the city courses because they’re no longer profitable (learn more about urban golf course decline here).

  • Are kids too busy?
  • Does it take too long to learn?
  • Is it too expensive?
  • Doesn’t anyone golf anymore?

Family golf scheduleRegardless of the reason, the Saintly City is looking to grow their own future players with a number of programs.

The newest is their Sunday night “Family Fun Golf” where kids golf pay nothing and an adult plays for only $10. Children must be 7 years old and you can only make reservations 2 weeks in advance. Part of me thinks these will fill up fast–it’s a great deal and low-pressure atmosphere for kids. With extra short tees and lots of kids on the course there shouldn’t be anyone demanding to play through.

Golf lesson

First Tee, a national golf non-profit, provides lessons and junior leagues through the local St. Paul branch and in cooperation with St. Paul Parks and Recreation. For only $30 young kids can learn to chip, putt, and drive in twice-a-week two-week series of lessons.

Better players, or at least, passionate ones can play in a weekly Monday morning league (5 or 9 holes), including one just for girls.

How do I know about this? I’m on the email list.

We need a summer activities fair.

But what if you’re a new parent whose child is ready to move up beyond plastic golf clubs?

How do parents learn of programs for their kids? Is it all word-of-mouth and Google searches? We’ve got a Home Improvement Fair in Highland Park, why not a summer activities fair–in February when we’re all dreaming of warm summer breezes?

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The view from St. Paul–specifically St. Catherine University looks a lot like this today. Although I wish the sidewalks around the neighborhood were as clean as the ones in Teresa Boardman‘s photo below–I trudged through a lot of deep snow to get to campus.5293171188_af3aaa55fc

Minnesotans seem to be natural innovators who can spend an hour talking about the weather while coming up with new ways to enjoy it. Social media give us that power, too. If you’re reading this blog, you already know that social media gives voice to small businesses in a crowded media landscape. The secret is not being everywhere, but being different–making yourself stand out where your customers are.

Two years ago we had a glorious December blizzard in St. Paul that dumped about a foot of snow and effectively shut down the city for the day. I wrote about the Groveland Tap’s half price offer and praised their marketing. They were open and their target market mostly lived within a 2-mile radius. How could they make people want to brave the weather and savor a Summit and a Juicy Lucy? I wish I had a picture of all the skis and snowshoes lined up against the building that day. This kind of nimbleness requires leadership AND a sense of humor. Just think about the great Oreo (slam) dunk on Twitter during the Superbowl.

UPDATE  9:15 pm:  And while you’re thinking about the snow in your neighborhood, you could take Scusi up on their offer posted on Facebook around 8 pm!

Facebook offer from Scusi Wine Bar

Facebook offer from Scusi Wine Bar

Are you enjoying today’s snow?

What’s happening in your neighborhood?

What are your favorite businesses doing to make you want to stop by?

What could they do?

How could they use social media?

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Reblogged from My Marketing Blog:

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It is enough of a hassle trying to find jeans that fit just right, that hug you in all the right places, and are the right style or color, let alone the right length. So being of the shorter variety it is often difficult to find jeans that are wearable right out the store. Sure they fade will be perfect, they are the right style but the length is always the problem.

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Nice analysis! I never buy jeans online--but I suppose if I had a favorite brand I might.

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Reblogged from Leah's Blog:

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We all have that special lady in our lives. The one that spoiled you a litte more than your mom did, that slipped you an extra $20 when you went back to your college dorm after a weekend with her and just made you feel like the most special girl in the whole world. My special lady loves shoes, dancing, going to church, praying, cats, the City of Saint Paul, Judy Garland records, cleaning, cleaning up after her eldest granddaughter, singing, sewing and so much more.  

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Let's all help celebrate Grandma Cathy! A viral birthday event...

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I realize that’s an odd question, but one that pertains to how we buy and value products and services.

Here are some examples:

  • You see a house go on the market in a great neighborhood and it’s sold in 3 days.
  • You hear a song on the radio and think, “Cool band, I’d like to go see them.” Then you find out the show sold out in 2 hours at First Avenue.
  • You attend an awesome networking breakfast that sells out in 20 minutes with 3 ticket drops.
  • Your favorite band is in town, but there are still tickets the day of the show–how can that be?
  • You just need a cheesy hamburger, but the line’s 30 feet out the door and it’s only 20 degrees out.

What do these experiences (all real) say about value?

  • You want to buy a house near Mattock’s Park in St. Paul? Get in line. It’s one of the most popular micro-neighborhoods in St. Paul.
  • The first time I heard Mumford & Sons on the Current, I was intrigued, but too slow to buy tickets in time.
  • The Java Meetup 612 group is entertaining and educational even if it’s at 8 in the morning–but maybe I shouldn’t tell you about it if I ever want a ticket again?!
  • Bob Mould played First Avenue Saturday night. I’ve followed his music since I was not-so-sweet 16. I couldn’t believe the show didn’t sell out until Friday. Doesn’t everyone know how brilliant he is?
  • And the storied, Juicy Lucy. You can buy them all over town, but if you go to the Blue Door in St. Paul, expect to wait.

As consumers, our value perception changes based on product availability. Are Mumford & Sons any better than Jeremy Messersmith just because its slightly harder to get tickets to them? No. But then music is subjective. How do we think differently when everyone’s talking about something? Despite Bob Mould’s stunning show on Saturday night, most of the buzz I heard last week was about Dessa’s sold out lipstick unveiling. I really like her, too, but Bob, well Bob takes precedent and he doesn’t play here that often anymore. Was the buzz shining for Dessa because she’s local and Bob moved away a long time ago? Does she have better public relations? And, oh, Dessa Red is sold out…

My point really is when something is continually sold out, when do we lose interest? How much hype is too much?

If you have an answer, find me Saturday at the Minnesota Blogger Conference — that is if you have a ticket. It’s been sold out for weeks!

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As dark and disturbing as The Hunger Games books are, they provide some fantastic discussion topics. One of my favorite scenes from the books is when Katniss relishes the hair growing back on her legs. I hadn’t much considered the cost of my own beauty routines until read Beauty Ethics and The Hunger Games written by Catholic author, Claire Bischoff. She explores American’s society’s expensive preoccupation with beauty and the other things we could be doing with our money.

Enjoy! or at least pause and think where you spend your beauty dollars.

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  1. I spent this great, rainy Saturday at the Science Museum of Minnesota because I tweet. Really, I think that’s the real reason I was invited. Me, a bunch of science folks and other interesting people like economics writer, Erik Hare and musician and nerd (not necessarily in that order), Jeremy Messersmith.
  2. I watched 1.5 cubic miles of Greenland glacier melt in 75 minutes with Will Steeger.
  3. I talked politics and partisanship with Shawn Otto because I want to use his book Fool Me Twice in a communications and science course at St. Catherine University.
  4. I listened to Maggie Koerth-Baker of boingboing.net share the history of the light bulb, maybe not so interesting until you realize it failed miserable for THIRTY years…
  5. And lastly, I went all fangirl chatting up Jeremy Messersmith. A gracious and smart rock star. Lucky me.
  6. Thus, below is my storify of interesting Tweets from the the Great Minnesota Science Tweetup.

  7. How can we talk about science?

  8. Share
    Sorry @ShawnOtto, your chat was just as opinion charged as those you are refuting. If we are to use moral values, faith counts #mnearthday
    Sat, Apr 21 2012 14:00:41
  9. Share
    @jmessersmith depends. Evidence does not necessarily equal truth. but neither does belief. Thats the tipping point of the whole thing.
    Sat, Apr 21 2012 15:54:27
  10. Share
    @jmessersmith I think I get tired of the idea that faith and science are inevitable opposites. I don’t think the evidence says that.
    Sat, Apr 21 2012 15:02:06
  11. Share
    @jmessersmith Felt more like lobbyist/antagonist than scientist. Using partial vid clips, making fun of govnmt, arrogant about solutions.
    Sat, Apr 21 2012 14:56:10
  12. Share
    Thank you @willsteger. Need to be more tolerant of differing views. We are all in this together. #MNearthday
    Sat, Apr 21 2012 13:59:03
  13. Share
    Facts don’t convince. Emotion, Values, Story Telling all do. #MNEarthDay @ShawnOtto
    Sat, Apr 21 2012 13:58:57
  14. Share
    Songwriting 101! RT @Sara_G_N_Kerr: Facts don’t convince. Emotion, Values, Story Telling all do. #MNEarthDay @ShawnOtto
    Sat, Apr 21 2012 14:00:11
  15. Share
    “We’re all in on this expedition together.” @willsteger #climate #MNEarthDay
    Sat, Apr 21 2012 13:57:00
  16. Share
    Change science from monologue to dialogue #MNEarthDay Especially in the classroom–I was lucky to have science awesome profs in Jr/Sr High
    Sat, Apr 21 2012 13:45:18
  17. Share
    MT “@sciencemuseummn: we spend < 5% of our lives in a classroom; science is constantly changing #MNEarthDay” helps when it’s interactive
    Sat, Apr 21 2012 13:41:08
  18. Share
    mT “@wabbitoid: Science is a process vs fixed body of work. The Scientific Method is curiouisty crafted into inquiry. #MNEarthDay” A System
    Sat, Apr 21 2012 13:57:17
  19. Who was there
  20. Share
    Thanks to all the #mnEarthDay speakers @willsteger @BoingBoing @ShawnOtto and to our very own Patrick Hamilton.
    Sat, Apr 21 2012 16:01:18
  21. Share
    @willsteger “We have to solve this problem for our children.” #climate #MNEarthDay
    Sat, Apr 21 2012 12:50:13
  22. Share
    Fool Me Twice, Fighting the Assault on Science, author @shawnotto up now @sciencemuseummn for #MNEarthDay
    Sat, Apr 21 2012 12:44:33
  23. Share
    Politics and science good talk RT @KitchPantrySci: MN Book award winner @ShawnOtto is about to speak! #MNEarthDay #FoolMeTwice
    Sat, Apr 21 2012 12:47:10
  24. Share
    Must read!! #MNEarthDay RT @ShawnOtto: Science, a Force for Freedom and Human Rights huff.to/I7ggqS via @HuffingtonPost
    Sat, Apr 21 2012 12:50:00
  25. Share

    Super excited to see @maggiekb1 speak at #MNEarthDay! I’ve heard great things. http://twitpic.com/9chax6
    Sat, Apr 21 2012 13:15:19
  26. What we talked about
  27. Share
    The average American uses twice as much energy compared to the average European @maggiekb1 #MNEarthDay
    Sat, Apr 21 2012 13:31:22
  28. Share

    Love the idea of bounding and social economics for lay people #MNEarthDay http://pic.twitter.com/0WHsc5q9
    Sat, Apr 21 2012 12:52:55
  29. Share
    Buildings and industry count for 70% of energy use in the US. Applying new heat-capturing techniques would lower that number. #MNEarthDay
    Sat, Apr 21 2012 16:05:14
  30. Share
    The presentations by @shawnotto and @willsteger are more terrifying than any horror film I’ve ever seen. #whiteknuckles #mnearthday
    Sat, Apr 21 2012 13:15:22
  31. Share
    Antiscience forces want to add to their freedom – at the expense of yours. Regulation Science = Freedom. – @ShawnOtto #MNEarthDay
    Sat, Apr 21 2012 13:12:04
  32. Share
    Tools for Arctic exploration in the 1950s, sleds. Now? Canoe sleds. #MNEarthDay
    Sat, Apr 21 2012 12:29:05
  33. Share
    #mnearthday ice the size of land east of the Mississippi broke up in 2007
    Sat, Apr 21 2012 12:29:37
  34. Share
    Wow. @willsteger Went kite skiing in Greenland. Unreal. #MNEarthDay
    Sat, Apr 21 2012 12:35:21
  35. Share
    RT @Sara_G_N_Kerr: I am such a science lightweight. @sciencemuseummn allows me to be a student at #MNEarthDay which makes me a better teacher @StKate
    Sat, Apr 21 2012 12:38:12
  36. Share
    Marketing/business found ways to profit from #electricity @maggiekb1 #MNEarthDay is #HowThingsOftenChange see Enviro Econ
    Sat, Apr 21 2012 13:25:52
  37. Share
    The electric companies had to event things that used electricity in order to create a need for it @maggiekb1 #MNEarthDay
    Sat, Apr 21 2012 13:25:28
  38. Share
    When technology fails, we learn, but have we lost our patience to wait for it? Does it prevent innovation? #MNEarthDay #STEM
    Sat, Apr 21 2012 13:28:53
  39. Share
    The US wastes over half of the energy it consumes. Capturing heat waste would add the equivalent of 95 power plants to our grid. #MNEarthDay
    Sat, Apr 21 2012 16:35:13
  40. Share
    “The Greenland Effect” a little sun warmth & a bit if snow melt and WHOOSH the snow crashes from the roof. Like the glaciers #MNEarthDay
    Sat, Apr 21 2012 15:11:19
  41. Share
    Fascinating to hear the Big Back Yard is built upon decimeters if societal waste; hard to drill deep pilings through the #junk #MNEarthDay
    Sat, Apr 21 2012 15:08:14
  42. Share
    Could @sciencemuseummn annually be energy neutral? Yes they can! Solar power and energy efficient #MNEarthDay using readily available tech
    Sat, Apr 21 2012 14:59:40
  43. Share
    .@sciencemuseummn computer modeled energy efficiency in the design phase back in the 90s #MNEarthDay #HowCoolIsThat next? Waste heat capture
    Sat, Apr 21 2012 14:47:49
  44. Share
    Minn science museum started effort to reduce waste by having garbage emptied in a warehouse, dissected, and studied. #mnearthday
    Sat, Apr 21 2012 14:45:50
  45. Politics and Science
  46. Share
    RT @maggiekb1: Science is always political because it challenges vested interests. @shawnotto at #mnearthday
    Sat, Apr 21 2012 12:50:16
  47. Share
    Oh, wow. Never thought before abt Biblical perspective on rising sea levels vs. “God promised no more global flood.” #mnearthday
    Sat, Apr 21 2012 12:57:24
  48. Share
    Great point from Shawn Otto. “Science is never partisan, science is always political.” #MNEarthDay
    Sat, Apr 21 2012 13:00:45
  49. Share

    No. We are not well enough informed. #MNEarthDay I want to see politics exit k-12 education, but not just bash 1 party http://pic.twitter.com/Z1rIJ2YO
    Sat, Apr 21 2012 12:57:29
  50. Share
    Of 535 Congress members, less than 2% are scientists. So @sciencemuseummn young visitors, time to start your CAMPAIGNS #MNEarthDay #Problem
    Sat, Apr 21 2012 13:07:30
  51. Share
    A bubble economy crashes. What makes us think a bubble environment won’t? #MNEarthDay @shawnotto
    Sat, Apr 21 2012 12:56:34
  52. Funny Thoughts…
  53. Share
    “cows don’t fart carbon dioxide” @shawnotto #MNEarthDay
    Sat, Apr 21 2012 12:58:17
  54. Share
    RT @xbryanx: How many of the 3000 questions in the 2008 presidential debate were about climate change? 6. UFO’s? 3! #MNEarthDay
    Sat, Apr 21 2012 13:09:24
  55. Share
    RT @jmessersmith: .@sciencemuseummn has a huge digital globe with beautiful data visualizations. Even better than the one in Return of the Jedi. #mnearthday
    Sat, Apr 21 2012 12:26:36
  56. What we did
  57. Share

    Watching @KitchPantrySci do her thing at @sciencemuseummn #MNEarthDay http://twitpic.com/9cj9p1
    Sat, Apr 21 2012 16:15:16
  58. Share
    Husband dimmed lights in @sciencemuseummn Science House by holding phone app flashlight in front of lighting sensor. #mnearthday
    Sat, Apr 21 2012 15:17:41
  59. Share

    Awesome! Exhibit design @sciencemuseummn as part of #ProjectNoWaste #MNEarthDay Aiming for 75% waste reduction http://pic.twitter.com/d2YIXvj9
    Sat, Apr 21 2012 14:44:38
  60. Share
    DYK: Teachers can checkout materials from and study at the Science House #HowCoolisThat #MNEarthDay Open teacher friendly hours 3:30-6 pm
    Sat, Apr 21 2012 15:23:06
  61. Share

    Learning about the flexibility of the outdoor space for messy science @sciencemuseummn #MNEarthDay in the Science Park http://pic.twitter.com/U5TaeMED
    Sat, Apr 21 2012 14:58:23
  62. Share
    Next up: background tour of #NoWasteProject @sciencemuseummn catering for #MNEarthDay
    Sat, Apr 21 2012 15:32:53
  63. Share

    Compost and recycling @sciencemuseummn #MNEarthDay http://pic.twitter.com/ANEv5DIj
    Sat, Apr 21 2012 14:28:08
  64. Share

    Having fun and games at @sciencemuseummn #mnearthday http://pic.twitter.com/6geeZYL2
    Sat, Apr 21 2012 16:56:02
  65. Share

    In the Science House @sciencemuseummn that is roofed with solar collecting film on the metal roof #MNEarthDay Wow! http://pic.twitter.com/5N9kosgB
    Sat, Apr 21 2012 14:57:05
  66. Share

    @KitchPantrySci the #MNEarthDay tours have been great! At the Omnimax projection tour now. http://twitpic.com/9ciyr2
    Sat, Apr 21 2012 15:45:53

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Today is Shop Small Saturday. After 11 posts dedicated to this day, I’m rounding out my series with handmade goods.

You could spend all of next weekend driving around Minneapolis and St. Paul to hit all the amazing art and craft events.

My favorite shopping experience every December is the Crafter’s Local 612 No Coast Craft-o-Rama held December 2nd and 3rd in the Midtown Global Market. Here’s the list of vendors. The jewelry I buy here is always my favorite. I’m getting a babysitter for Friday night.

Some of the artists you’ll meet at the Craft-o-Rama also sell their work on ArtMadeDaily.com — it’s similar to Etsy, but much smaller and devoted only to art.

If you like to mix shopping with family fun, visit Saint Paul for next weekend’s Grand Meander. Pet reindeer, visit with Santa, and shop:  Art at Ramsey is a juried art show run by artists. Don’t let the junior high gym location deter you. 1700 Summit Avenue, Saint Paul

The Fired Up Studios preview sale is Friday night. Shop among 40 local clay artists and bid in the Second Harvest Heartland silent auction. 1701 East Hennepin Avenue

Also happening next weekend (I know, this doesn’t help you help you shop small today, so you can all month) is the 33rd Annual Old Fashioned Holiday Bazaar at the Landmark Center in St. Paul. There is a heavy emphasis on craft vs. art, but it’s still a fun place to shop. December 1-3.

Lastly, the College of Visual Arts hosts their gallery sale next weekend, as well.  $25 admission on Friday night. 173 Selby Avenue, Saint Paul

Just up the hill from downtown is the Grand Hand—one of my favorite local galleries that just keeps growing. 619 Grand Avenue, Saint Paul

Shop LaRue’s in south Minneapolis for gorgeous clothing and art jewelry. 3952 Lyndale Avenue South, Minneapolis

The Northern Clay Center offers classes, studio space, and stunning pottery for sale. 2424 Franklin Avenue East, Minneapolis

Paper Hat is one of the shops that everyone tells you about as soon as they discover it. Visit the blog to see photos or read the Minnesota Monthly review. 2309 West 50th Street, Edina

Once you’ve rested from next weekend’s art-shop-arama, visit the 19th annual Minnesota Women’s Art Festival at the midtown YWCA on December 10th. 2121 East Lake Street, Minneapolis

The Minnetonka Center for the Arts has an ongoing holiday show in their gallery (2240 North Shore Drive, Wayzata)  and on the 2nd floor of Ridgedale Center.

If you have a Twitter account, be sure to follow @HandmadeMN and visit their website. HandmadeMN is a collective of Minnesota artists who sell on Etsy.

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For this post, I queried the guys in my life to find out where they shop.

The biggest surprise? My husband. Mr.-Never-Buys-Anything slipped out of the house this morning for the 7 am Black Friday opening of Joe’s Sporting Goods to buy himself some insulated snow pants. He bought his first set of skis there back in the 70s which tells you something about loyalty. 33 East County Road B, Saint Paul

On the other hand, I like to shop for him at JW Hulme Company. Stop by the Landmark Center for a quick skate, lunch at Meritage, and buy some leather for your guys at 678 7th Street West, Saint Paul, MN

Here’s a great review from Metromag:

J.W. Hulme’s St. Paul workshop finds the 106-year-old bag-maker alive and stitching. Textile wizards—whose magic wands are sewing and embossing machines—assemble briefcases, luggage and other vintage-style pieces that the business titans of yesteryear would have drooled over. In an adjoining room, leather workers cut perfect lines in hides sourced from Midwest tanneries. The entire place smells like a well-oiled baseball glove.

Stroll around the corner from Meritage to find Heimies Haberdashery at 400 Saint Peter Street on the pedestrian mall. Gorgeous mens’ clothing and accessories, complete with an online style guide. Be sure to follow them on Twitter (@Heimies) for pithy style advice, too.

If you’re seeking a different style, visit Phenom for sneakers and custom screen printing. 2829 Hennepin Avenue South, Minneapolis

St. Paul is Hockey City, so we can’t skip Tom Reid’s Hockey City Pub‎ at 258 7th Street West and Boehm’s Cycling Fitness & Hockey‎, 1592 Selby Avenue Saint Paul

Another wildly popular winter sport played year round is curling. Join the league and buy supplies at the St Paul Curling Club at 470 Selby Avenue in Saint Paul. While you’re there, don’t forget to try one 70+ beers at the Happy Gnome after you’ve shopped or bop in on Wednesday nights to hear Nick and the Feelin’ Band. 498 Selby Avenue

For the comic book aficionado in your life, Uncle Sven’s Comic Shoppe at 1838 Saint Clair Avenue in Saint Paul is a must stop. Plus they are next door to the perennially popular Groveland Tap.

For a different type of snack, head north on Fairview and venture into the dreaded light rail construction zone and support the Russian Tea House. They serve the best piroshkis in town. Open only Fridays during construction. 1758 University Avenue,
 Saint Paul

For the opinionated beer geek in your life, visit Vine Park Brewing Co. to brew your own. They provide everything you need to brew on premise. 1254 7th Street West, Saint Paul

In the land of Hüsker Dü, the Replacements, Love Cars (tonight at the Amsterdam Bar and Hall), and Mason Jennings (Saturday at First Ave), no list would be complete without a couple of music stores.

Willy’s American Guitars specializes in cool, used guitars. If they don’t have it, put your name on their wish list. 254 Cleveland Avenue South, Saint Paul

Willie’s American Guitars specializes in vintage, used and new electric and acoustic guitars as well as tube amplifiers. We also carry many fine basses, ukuleles, mandolins and effects pedals. Satisfaction guaranteed.

If you can’t find what you’re looking for in our inventory, put your name and request on our wish list and we’ll email you when it comes in.

Groth Music  Here’s a quote from another brother-in-law who plays more guitars than I can count: “Lots of non-traditional western instruments, as well as classics.  Mostly for pure music geeks and HS Band types, not just Rock’n'Rollers…but they are OK if you want to browse for an hour.  I have done it.”  8056 Nicollet Avenue South, Bloomington

On more recommendation from my rockin’ brother-in-law for General Nanosystems:  “For the UBER-geek. They have EVERYTHING, and I mean EVERYTHING a computer person could want. They sell computer screws, one by one.” I can’t argue with that review. 3014 University Avenue Southeast, Minneapolis

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