Really, these go together. Just watch this video about the economics of local shopping and you’ll understand the connection.
Really, these go together. Just watch this video about the economics of local shopping and you’ll understand the connection.
Posted in Cool Things in St. Paul, Getting the word out, One Mile Project, Why I Love St Paul, Word of Mouth, tagged activity fair, Family Fun Golf, junior golf leagues, Macalester-Groveland & Highland Home Improvement Fair, St. Paul Golf Courses, streets.mn, summer kids activities, what to do in St. Paul, Youth golf lessons on April 8, 2013 | Leave a Comment »
If you like to golf, there are almost too many options in St. Paul. In fact, last year MinnPost reported that the city is trying to figure out what to do with all the city courses because they’re no longer profitable (learn more about urban golf course decline here).
The newest is their Sunday night “Family Fun Golf” where kids golf pay nothing and an adult plays for only $10. Children must be 7 years old and you can only make reservations 2 weeks in advance. Part of me thinks these will fill up fast–it’s a great deal and low-pressure atmosphere for kids. With extra short tees and lots of kids on the course there shouldn’t be anyone demanding to play through.
First Tee, a national golf non-profit, provides lessons and junior leagues through the local St. Paul branch and in cooperation with St. Paul Parks and Recreation. For only $30 young kids can learn to chip, putt, and drive in twice-a-week two-week series of lessons.
Better players, or at least, passionate ones can play in a weekly Monday morning league (5 or 9 holes), including one just for girls.
How do I know about this? I’m on the email list.
But what if you’re a new parent whose child is ready to move up beyond plastic golf clubs?
How do parents learn of programs for their kids? Is it all word-of-mouth and Google searches? We’ve got a Home Improvement Fair in Highland Park, why not a summer activities fair–in February when we’re all dreaming of warm summer breezes?
“Integrated Marketing Communications?–What does that mean?” The easiest way to explain this to first year students is to show them first and then present the theory and terminology. Last fall I introduced class with (Re)Think, a Canadian breast cancer charity. The group’s work impressed me, but my students–the target market–were underwhelmed. Recently I chatted with my friend Melissa Berggren about (Re)Think videos. I think we both agree that they convey an important message, but now I’m curious about their segmentation strategies.
Does this campaign miss the target market (young women under 40)?
What does “young” mean? I’m over 40 and inured to pink ribbons and races for the cure, so I like (Re)Think’s approach.
Reblogged from the (private) class blog for Integrated Marketing Communications at St. Catherine University
The problem: Women (and men) get breast cancer. Everyone should check their breasts regularly–but they don’t.
We are the young women’s breast cancer movement.
Launched in 2001, Rethink is the first-ever, Canadian breast cancer charity to bring bold, relevant awareness to the under-40 crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.
No pink ribbons required.
Adios fear-based campaigns and blanket support programs. We think young people deserve their own breast cancer movement.
Website : rethinkbreastcancer.com
Posted in Communication Tools, Getting the word out, tagged #WhyIVote, Election 2012, I vote because it's the one thing that makes us all equal, you can make it here in America on November 4, 2012 | Leave a Comment »
Scanning Twitter this evening I came across a powerful Tweet from an old friend in North Carolina, professor Jacqueline Olich. She simply passed on the Tweet from someone else, which as you know, is the power of Twitter. Struck by this simple hashtag, #WhyIVote, I decided to Storify it with the best Tweets I could find.
Posted in Cool things in Minneapolis, Getting the word out, Music, tagged Fast Company's Co.Design, http://www.stpaulrealestateblog.com/, Teresa Boardman, trampled by turtles on September 20, 2012 | Leave a Comment »
Like you, my email inbox clogs up with messages I’ve opted in to. I subscribe to Teresa Boardman’s real estate blog just because I like her photos. Business news comes from Fast Company’s Co.Design, and concert news from First Avenue. You get the picture. I get a lot of email.
Admittedly, I scan them from my preview pane. Most I delete.
I opened today’s missive from First Avenue, On Sale This Week because I saw the word “December.” No that’s not a band. It just means local band holiday shows are coming soon. I’m hoping Trampled by Turtles will play in town because the Dakotas (and the U.K.) are just too far away.
Tomorrow everyone can buy tickets to Mason Jenning’s December 22nd show. But today, me–I’m special. I have the secret code. I could buy tickets at noon today!
Well maybe I’m not all that special, because I’m sure I’m not the only email subscriber of First Avenue’s concert preview. But I still feel special. I feel important. I feel thankful and appreciated. Why? In addition to the value of the news; I’m getting first dibs on tickets to a concert that will surely sell out.
Your opted-in customers are loyal and valuable; don’t take them for granted.
Reward your brand advocates.
Test messages in your email campaigns. Do you get more clicks due to placement? or does content rule? What do your customers value? What offer will make them act?
Posted in Cool things in Minneapolis, Cool Things in St. Paul, Getting the word out, Why I Love St Paul, tagged Chapel Hill, Como Zoo and Conservatory, Lowertown Art Crawl, Minneapolis Institute of Arts, Minnesota Children's Museum, Minnesota State Fair, MN Irish Fair, MN State Fair, Moving to St. Paul, Saint Paul Public Schools Community Education, St Paul Public Library Museum Passes / Passport to Play, St. Paul Minnesota, St. Paul Winter Carnival, the Great Minnesota Get Together, the Science Museum, Walker Art Museum on August 12, 2012 | 1 Comment »
When I moved to Chapel Hill, NC years ago, my neighbor and enduring friend gave us a list of all the fun activities for a family in the area. This year we’re sharing our Minneapolis-St.Paul knowledge with a family from Chapel Hill!
Here’s a list of just some of the fun things my family likes to do.
Target Family Day at the Minneapolis Institute of Arts
The museum is always free, but monthly they do a special family event: http://www.artsmia.org/index.php?section_id=44
Today is “Family Day and Peace Games: Inside/Out”
Walker Art Museum
The sculpture garden is always free (and really cool). The museum is free on Thursday nights (6-9) thanks to Target and the first Saturday of the month with special family events (http://www.walkerart.org/free-first-saturdays)
St Paul Public Library Museum Passes / Passport to Play
http://www.sppl.org/services/museum-passes // http://www.melsa.org/MuseumAdventurePass/index.cfm
Check out free passes to local museums, the zoo, etc.
Saint Paul Public Schools Community Education
After school programs require registration through Community Ed. Gymnastics, swimming and other youth/adult programs are offered too.
Parks & Recreation
Sports, art, fitness, crafts etc. Linwood Community Center, for instance, has lots of kids dance programs and adult yoga.
Music in Mears Park, Downtown St. Paul
Free on Thursday nights at 6 pm
MN History Center – Nine Nights of Music
Free music on Tuesday nights
Lowertown St. Paul Farmers’ Market
290 E 5th St, St. Paul, MN 55101
Saturday and Sundays 6/7 am – 1 pm
Fruit, veggies, meat, baked goods, Hmong crafts & prêt-à-manger food
Plus there’s a lovely coffee shop on the corner (The Black Dog http://blackdogstpaul.com/).
Como Zoo and Conservatory
Always free and the Conservatory is heavenly in the winter!
Parks and Rec, lots of soccer club programs (Blackhawks, Joy of the People etc.)
Low key programs available through HGRA (http://www.hgra.org/) including Sunday, fall baseball for 9+. It’s fun with lots of emphasis on sportsmanship and learning the game. HGRA also offers spring track and summer soccer and baseball. Hockey is huge, but we just play “pick up games” at the local parks, many kids start at age 4 and play very competitively. St Paul Community Ed has awesome gymnastics programs for all ages, too.
Don’t forget the Minnesota Children’s Museum, the Science Museum, and all the pools in Minneapolis and St. Paul.
Today’s the last day of the Irish Fair until next year
MN State Fair
Aug 23 – Labor Day
Lots of Park and Ride bus lots, discount tickets at Cub Foods
From seed art to crazy food on a stick with the best people watching in the state
Lowertown Art Crawl http://stpaulartcrawl.org/
Fall 2012: Friday October 12, Saturday October 13, & Sunday October 14
Ice Skating Downtown St. Paul (http://www.wellsfargowinterskate.com/)
Of course there is skating at all the local parks, too!
St. Paul Winter Carnival (http://www.winter-carnival.com/)
MUSIC I’ll leave for another day!
Posted in Cool things in Minneapolis, Cool Things in St. Paul, Creativity, Getting the word out, Small Business, Word of Mouth, tagged #shopsmallsaturday, Art at Ramsey, ArtMadeDaily.com, College of Visual Arts, Crafter’s Local 612 No Coast Craft-o-Rama, Fired Up Studios, HandmadeMN, LaRue’s, Minnesota Women’s Art Festival, Minnetonka Center for the Arts, Northern Clay Center, Old Fashioned Holiday Bazaar, Paper Hat, the Grand Hand on November 26, 2011 | Leave a Comment »
Today is Shop Small Saturday. After 11 posts dedicated to this day, I’m rounding out my series with handmade goods.
You could spend all of next weekend driving around Minneapolis and St. Paul to hit all the amazing art and craft events.
My favorite shopping experience every December is the Crafter’s Local 612 No Coast Craft-o-Rama held December 2nd and 3rd in the Midtown Global Market. Here’s the list of vendors. The jewelry I buy here is always my favorite. I’m getting a babysitter for Friday night.
Some of the artists you’ll meet at the Craft-o-Rama also sell their work on ArtMadeDaily.com — it’s similar to Etsy, but much smaller and devoted only to art.
If you like to mix shopping with family fun, visit Saint Paul for next weekend’s Grand Meander. Pet reindeer, visit with Santa, and shop: Art at Ramsey is a juried art show run by artists. Don’t let the junior high gym location deter you. 1700 Summit Avenue, Saint Paul
The Fired Up Studios preview sale is Friday night. Shop among 40 local clay artists and bid in the Second Harvest Heartland silent auction. 1701 East Hennepin Avenue
Also happening next weekend (I know, this doesn’t help you help you shop small today, so you can all month) is the 33rd Annual Old Fashioned Holiday Bazaar at the Landmark Center in St. Paul. There is a heavy emphasis on craft vs. art, but it’s still a fun place to shop. December 1-3.
Lastly, the College of Visual Arts hosts their gallery sale next weekend, as well. $25 admission on Friday night. 173 Selby Avenue, Saint Paul
Just up the hill from downtown is the Grand Hand—one of my favorite local galleries that just keeps growing. 619 Grand Avenue, Saint Paul
Shop LaRue’s in south Minneapolis for gorgeous clothing and art jewelry. 3952 Lyndale Avenue South, Minneapolis
The Northern Clay Center offers classes, studio space, and stunning pottery for sale. 2424 Franklin Avenue East, Minneapolis
Once you’ve rested from next weekend’s art-shop-arama, visit the 19th annual Minnesota Women’s Art Festival at the midtown YWCA on December 10th. 2121 East Lake Street, Minneapolis
The Minnetonka Center for the Arts has an ongoing holiday show in their gallery (2240 North Shore Drive, Wayzata) and on the 2nd floor of Ridgedale Center.
Posted in Getting the word out, Word of Mouth, tagged #shopsmallsaturday, BestBuy, buy nothing day, caffeinatedcrafter.com, Herbergers, Knitted Coffee Cozy, Kohl's, Shop Small Saturday, Target, Walmart on November 24, 2011 | Leave a Comment »
In honor of Small Business Saturday and all the people working or getting ready to work, today is buy nothing day.
I realize that today is technically almost over, but for me it lasts until I get up in the morning on Black Friday.
Thus don’t expect me at Target, Walmart, BestBuy, Herbergers, or Kohl’s in two hours.
Tune in tomorrow for Day 11 of my Shop Small Saturday series when I’ll be featuring shops that men like to shop at. I couldn’t do this on my own, so I queried some of guys in my life.
If you really must cross a gift off your list, grab your knitting needles and some leftover yarn and knit a coffee cozy.