Posted in Creativity, Minneapolis / St. Paul Marketing, Music, Teaching, Why I Love St Paul, tagged Chris Pollard, creativity, First Avenue, First World Problems, I talk like the movie Fargo, learning, Minnesota Accent, New Orleans Lousiana, no longer a travel pro, NOLA, non-rev, Non-Revving, NWA, Pine County Fair Demolition Derby, Riot Fest Denver, sidewalks, Tee-Eva's Snowballs, Travel, walking shoes on September 23, 2013 |
1 Comment »
Once upon a time I used to fly to Amsterdam just to listen to a band. (No, I wasn’t rich, I just had great flight benefits with Northwest Airlines). Now I travel occasionally to academic conferences and for the rare vacation.
I’ve been home for about 18 hours after traveling in a circle from Minneapolis-St. Paul to Chicago to New Orleans to Houston to Denver and back. After my NWA years I considered myself an expert traveler.
I made four errors:
- Three bad pairs of shoes for walking. Not horrible (no stilettos), but not good for the miles I put on in the Garden District and the Colorado foothills.
- Assuming WiFi is plentiful and the bandwidth large. Kudos to the Metropolitan Airports Commission or whomever stocked the MSP Humphrey Terminal with outlets, mini desks, and oceans of WiFi bandwidth. Let’s just say all the other airports I visited could learn something from MSP.
- Not upgrading my AT&T iPhone plan. Seriously, one month of “hotspot” service wouldn’t have broken the bank.
- Failing to download student work to grade offline. See above.
Of course I learned a lot, too.
- I’m most creative after learning something and then literally walking around with it. The hours I strolled through New Orleans (see WiFi above) caused a plethora of research ideas to bubble up (and a lot of blisters, too).
- Stories from Tee-Eva’s snowball shop will stick with me forever.
- Minneapolis and St. Paul have wonderful sidewalks.
- No one really cared if I live tweeted from Riot Fest Denver. No one.
- I love taking random photos with my phone.
- Let other people shoot videos.
- You can buy band aids just about anywhere.
- Only in Minnesota (I think) are earplugs freely distributed and easy to buy (thank you Pine County Fair Demolition Derby and First Avenue). I was lucky to find them at Riot Fest.
- Minnesotans like to find each other and revel in our collective wisdom of being, well Minnesotans. And we love our accents.
- New Orleanians are the best storytellers.
Video courtesy of Chris Pollard
Read Full Post »
Developing creative strategies is my students’ most difficult assignment in Integrated Marketing Communications. Learning that tactics are not strategies is much harder than finding an audacious or at least original idea.
We begin with goals and translate them into ideas and strategies. Sometimes we simply play with taglines and work backwards to see what they have in common. Invariably, we examine what other people are doing to map the process and see the difference between strategies and tactics.
Here’s a great example.
Marketing Goal: Get more customers
Communications Goals: Differentiate this business from its competitors
- Showcase the CEO’s humor
- Arouse the curiosity of potential customers
- Begin your own story
- Make this business distinct from its competitors
- Quick and funny video series with the CEO
- Visual vs. text heavy homepage designed for the target market
- Transform the idea of purchase into “writing your own story”
Read Full Post »
“Integrated Marketing Communications?–What does that mean?” The easiest way to explain this to first year students is to show them first and then present the theory and terminology. Last fall I introduced class with (Re)Think, a Canadian breast cancer charity. The group’s work impressed me, but my students–the target market–were underwhelmed. Recently I chatted with my friend Melissa Berggren about (Re)Think videos. I think we both agree that they convey an important message, but now I’m curious about their segmentation strategies.
Does this campaign miss the target market (young women under 40)?
What does “young” mean? I’m over 40 and inured to pink ribbons and races for the cure, so I like (Re)Think’s approach.
What do YOU think?
Reblogged from the (private) class blog for Integrated Marketing Communications at St. Catherine University
The problem: Women (and men) get breast cancer. Everyone should check their breasts regularly–but they don’t.
We are the young women’s breast cancer movement.
Launched in 2001, Rethink is the first-ever, Canadian breast cancer charity to bring bold, relevant awareness to the under-40 crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.
No pink ribbons required.
How We (Re)think
Adios fear-based campaigns and blanket support programs. We think young people deserve their own breast cancer movement.
Website : rethinkbreastcancer.com
Mobile App: Your Man Reminder
Read Full Post »
A 60 Seconds Guide to The Use of Blogging in Education.
This infographic perfectly explains blogging’s role in higher education.
I’m curious if it still matters in business.
Or do we need redefine what we mean by blogging? Aren’t pinning, tumbling, and tweeting blogging, as well?
Read Full Post »