Sara Kerr

Musings

Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Tag: Integrated Marketing Communications

Integrated Marketing Communications and Design — A New Minor at St. Catherine Univeristy

January 10, 2013

Can you create “content?” If you want to work in business, then you need to know social media. Search social media education and you’ll find the need is great, but the opportunities few. The Creative Group—the creative arm of Robert Half staffing reports that demand is increasing for people with a range of interactive skills…
Tell Me a Story

January 13, 2012

Storytelling is paramount to successful marketing. It humanizes the product or service being promoted. In Integrated Marketing Communications (MKTG 2350) students blog their thoughts on marketing in an effort to learn social media theory, master blogging technology (WordPress.com and Twitter), and tell an evocative story. Storytelling is the most difficult. Even though I blog frequently,…
Marketing Management Association Presentation

September 22, 2011

My presentation — with the great Dr. Mary Henderson — at the Marketing Management Association fall conference in St. Louis. Innovation & Social Media: The Development of a New Integrated Marketing Communications Course View more presentations from Sara Kerr
Minnesota Irish Fair and their ‘mythical’ sponsor Ahern’s Irish Pub

August 14, 2010

Minnesota Irish Fair — one of the best summer events in Minneapolis-St. Paul. But who is Ahern’s Irish Pub and are they even open?