Posted in Cool things in Minneapolis, Cool Things in St. Paul, MKTG 3350: Buyer Behavior and Marketing Research, Music, Word of Mouth, tagged Bob Mould, Dessa's lipstick, Hüsker Dü, Java Meetup 612, Jeremy Messersmith, Juicy Lucy, Mattock's Park, Minnesota Blogger Conference, Mumford and Sons, the Current on September 17, 2012 |
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I realize that’s an odd question, but one that pertains to how we buy and value products and services.
Here are some examples:
- You see a house go on the market in a great neighborhood and it’s sold in 3 days.
- You hear a song on the radio and think, “Cool band, I’d like to go see them.” Then you find out the show sold out in 2 hours at First Avenue.
- You attend an awesome networking breakfast that sells out in 20 minutes with 3 ticket drops.
- Your favorite band is in town, but there are still tickets the day of the show–how can that be?
- You just need a cheesy hamburger, but the line’s 30 feet out the door and it’s only 20 degrees out.
What do these experiences (all real) say about value?
- You want to buy a house near Mattock’s Park in St. Paul? Get in line. It’s one of the most popular micro-neighborhoods in St. Paul.
- The first time I heard Mumford & Sons on the Current, I was intrigued, but too slow to buy tickets in time.
- The Java Meetup 612 group is entertaining and educational even if it’s at 8 in the morning–but maybe I shouldn’t tell you about it if I ever want a ticket again?!
- Bob Mould played First Avenue Saturday night. I’ve followed his music since I was not-so-sweet 16. I couldn’t believe the show didn’t sell out until Friday. Doesn’t everyone know how brilliant he is?
- And the storied, Juicy Lucy. You can buy them all over town, but if you go to the Blue Door in St. Paul, expect to wait.
As consumers, our value perception changes based on product availability. Are Mumford & Sons any better than Jeremy Messersmith just because its slightly harder to get tickets to them? No. But then music is subjective. How do we think differently when everyone’s talking about something? Despite Bob Mould’s stunning show on Saturday night, most of the buzz I heard last week was about Dessa’s sold out lipstick unveiling. I really like her, too, but Bob, well Bob takes precedent and he doesn’t play here that often anymore. Was the buzz shining for Dessa because she’s local and Bob moved away a long time ago? Does she have better public relations? And, oh, Dessa Red is sold out…
My point really is when something is continually sold out, when do we lose interest? How much hype is too much?
If you have an answer, find me Saturday at the Minnesota Blogger Conference — that is if you have a ticket. It’s been sold out for weeks!
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Posted in Eating & Drinking (aka Restaurants), Getting the word out, Minneapolis / St. Paul Marketing, Music, tagged Brad Kern, Creative Kidstuff, Elinor, Elinor Artful Adormnments, First Avenue, Grand Ave, Grand Meander, Groveland Tap, Jeremy Messersmith, Semisonic, Summit Beer, the Nook, Trip Shakespeare on January 1, 2011 |
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People Just Need a Reason to Go Out, to Buy, to Visit, to Shop: That’s my theory of local retail and dining.
Here’s where it’s worked for me (and Minneapolis/St. Paul businesses) in 2010.
Groveland Tap’s “Save the Nook Saturday” – Backstory: the venerable Nook burger shop on Hamline Avenue was gutted by fire on December 14th, closing the restaurant for the next few months. Commiserating with the quickly-out-of-work Nook staff, Groveland Tap hosted a fundraiser on Saturday, December 18th. For every pint of Summit beer purchased, the ‘Tap donated $1.50 to a Nook Employee fund. Why it worked? I waited 45 minutes with my husband and 2 kids for a table in mid afternoon. One of the servers told me it was busier than their Fish Fridays during Lent, St. Patrick’s Day, or their Facebook Voting Day Special. Twenty kegs of Summit later, they raised $6,700. We had no plans to go out for dinner that night, but let’s just say we did our best to help the Nook employees.
The Grand Avenue Business Association (GABA) shopping spree along Grand Avenue in St. Paul: The Grand Meander. Did we need to make glittery popsicle stars at Creative Kidstuff? No, but it sure helped me spy on what my kids wanted from Santa.
Shopping parties with Chocolate at Elinor Artful Adornments in St. Paul. Between Thanksgiving and Christmas, what business doesn’t have longer hours? Exactly, so how do you get people to come to your place? Make it a party! Make it fun! Bring a friend and save some money! That made Elinor stand out this holiday season.
PHOTO BY STACY SCHWARTZ
First Avenue’s Benefit for Brad Kern in October. I had no clue who Brad Kern was, I was just excited to see Semisonic–a band I once flew to Amsterdam just to see–live again. People attend benefits or buy at silent auctions to help the stated cause, but also because they receive something valuable in return. Imagine my surprise in hearing Toolmaster of Brainerd while reading First Ave’s Twitter feed. So what did I receive? A rare chance to hear a mostly reunited Trip Shakespeare and discover a new fave: Jeremy Messersmith.
The Current’s top 89 of 2010, which is why I’m writing this blog on New Year’s Day listening to the rebroadcast at www.thecurrent.org, marking songs, and bands that I liked, but whose names I never caught over the year.
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