Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Tag: MKTG 2350

  • MKTG 2350 Integrated Marketing Communications

    Since potential students are discovering this blog, I thought I should post what we do in this class. It’s fun, it’s relevant, and it will help your marketing and sales career. Course Description “Integrated Marketing Communications (IMC)” continues the study of Marketing introduced in MKTG 2300 Principles of Marketing, by focusing on the Promotion element…

  • A Student Perspective: Measuring Return on Investment

    Perhaps the best summary of the class was described in the recent article, “The Art of the Tale: St. Kate’s business course on storytelling,” in the St. Kate’s News. Measuring the return on my investment requires minimal reflection and thought. Naturally, the most tangible measures will be my final grade and the completion of four…