If you love (or hate) Target, read this post from one of my super-smart students.
I jokingly tell people that they charge a cover charge, just to enter the store.
Posted in Getting the word out, Word of Mouth, tagged #shopsmallsaturday, BestBuy, buy nothing day, caffeinatedcrafter.com, Herbergers, Knitted Coffee Cozy, Kohl's, Shop Small Saturday, Target, Walmart on November 24, 2011 | Leave a Comment »
In honor of Small Business Saturday and all the people working or getting ready to work, today is buy nothing day.
I realize that today is technically almost over, but for me it lasts until I get up in the morning on Black Friday.
Thus don’t expect me at Target, Walmart, BestBuy, Herbergers, or Kohl’s in two hours.
Tune in tomorrow for Day 11 of my Shop Small Saturday series when I’ll be featuring shops that men like to shop at. I couldn’t do this on my own, so I queried some of guys in my life.
If you really must cross a gift off your list, grab your knitting needles and some leftover yarn and knit a coffee cozy.
Everywhere I turn, places are named.
Corporate support can add a lot to a community. Does it make me feel warm and fuzzy about the corporation? Not really. Does it better position the corporation in my mind’s eye? Not usually. Do I understand what they do because of who they sponsor? Rarely. Do I know the sponsor better? Almost never.
Sometimes…Sponsorships work AND makes sense.
The manufacturing plant at my children’s museum is sponsored by 3M. This little plaque is seen by hundreds of parents every day as they play warehouse with their kids — moving blocks on hand-turned conveyor belts, moving blocks to the shipping center, shouting orders from floor to floor.
Who is 3M? Minnesota Mining and Manufacturing.
They’re big, they’re local, they’re philanthropic. They make stuff and ship it around the world–just like my little people in the Warehouse at the Minnesota Children’s Museum.
More importantly do I know them better because of this? do I like them more? do I think they’re pretty shrewd marketers?
What do you think?
Do sponsorships work for you?
Posted in Minneapolis / St. Paul Marketing, tagged Chris Riemenschneider, Go International, Groveland Recreation Center, mpr, Pillsbury Doughboy, St Paul Parks and Recreation, State of Hockey, Target, the Current, Twins, Vikings, VitaMN on February 10, 2011 | Leave a Comment »
My personal favorites, in some particular order…
1) The Current
A snippet about their recent birthday party from Chris Riemenschneider at VitaMN.com, the arts and entertainment weekly from the Strib. Click here for City Page’s review. We are so lucky and the show really was awesome.
Four of the five acts playing the Current’s Sixth Birthday Party have filled First Ave on their own, so the soiree is sort of a wham-bam thank-you overview of numerous weekends at the club. The acts certainly owe gratitude to the nonprofit radio station for making those gigs possible. And the station owes a giant thanks to the music scene for making it something more than just another Radiohead-spinning hipster rock outlet. Not that there’s anything wrong with that. Trampled by Turtles will open the show — late arrivals, be damned! — followed by Roma di Luna, Jeremy Messersmith, Free Energy and Brother Ali.
I suppose I should say why this is amazing marketing. All you have to do is go somewhere else in the US and turn on the radio. Public radio stations typically have talk and classical music formats. Commercial stations are naturally dependent on advertising and are excruciatingly format driven. Is this target marketing at its worst? Are musical tastes really that “siloed?”
About 6 years ago, MPR purchased a beloved and unique public radio station in Minnesota. People were mad. Then people were shocked — happily — to hear this new station. And it’s only gotten better. Where else can you regularly hear local music on the radio and then go see them perform live — all the time?
3) Target’s Guest Designers. Where else can you buy toilet paper AND William Rast denim? Target’s Go International brings innovative new designers to my neighborhood big box. I need Tara Jarmon’s reissued dress for the spring!
I would not be able to find this anywhere else, so why would I go anywhere else? Doesn’t it save me time to combine all my shopping into one, big trip? Time, maybe…
4) Minnesota Professional Sports. Here’s how I sum them up: We live in the State of Hockey, we love to hate the Vikings (and the Dome), and we play baseball outside in Twin’s Territory. How could you not love that?
5) Winter. From the surreal beauty of the City of Lakes Loppet, to quaint and campy St. Paul Winter Carnival, and the St. Paul Parks and Rec ice rinks, but especially the one at Groveland Park; we love winter. Yeah, not just LIKE it, but love it. We’ve turned the terror of 20 below into thinking 32 in February is a heat wave. I can’t begin to explain to a non-Minnesotan how incredible 33 degrees feels in the middle of winter. You have to live here, a long time, to feel that way. But we don’t want to get it too much warmer because then the sledding hills will turn to mush and the ice rinks will get choppy. Thank goodness for the refrigerated ones…
A BIG THANKS to all my students who offered me their own Minnesota Marketing Faves when I got stuck on the Pillsbury Dough Boy (and his Crescent Rolls).