Sara Kerr
Musings
Tag: Tell me a Story
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In follow-up to Friday’s lecture on storytelling, my guest speaker, Erik Hare, wrote about one of MLK’s less mentioned talents: his gift of oratory. In Cadence, Erik writes: The craft of Dr. King’s life came equally from the homilies of sermons and the bubbling reaction of the crowds who came to listen. There was much…
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Storytelling is paramount to successful marketing. It humanizes the product or service being promoted. In Integrated Marketing Communications (MKTG 2350) students blog their thoughts on marketing in an effort to learn social media theory, master blogging technology (WordPress.com and Twitter), and tell an evocative story. Storytelling is the most difficult. Even though I blog frequently,…