Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Tag: Twitter

  • Post-Yoga Creativity, Vine, and Teaching

    My post yoga day This morning I wrote about my need for yoga and my tendency to not go if I get too busy. Today I practiced and it paid dividends. I came home to write a pop quiz for my MKTG 2350 students and devise a new assignment for them involving Vine and blogging.…

  • Summer 2012 Classes at St. Kate’s: Interactive Marketing, Social Media and IMC

    No Minnesotan’s summer is ever bland. We have three short months to cram in as much outdoor warm-weather living as we can. This summer, I’ll be on the water, in the classroom, on the mat (yoga), and field-side cheering for at least four different sports teams. Thankfully I’m only coaching one of them! I’m grateful…

  • Pinterest for Business and Non Profits

    Like Twitter, Pinterest’s beauty is it’s simplicity. It’s fun, it’s easy, and it drives traffic to websites. I’m sharing excerpts from two articles. Please share any tips in the comments below How to use Pinterest for business from Hubspot Common vocabulary below, but do download the free e-book to learn best practices such as pinning…

  • Content Marketing and Consumer Buyer Behavior Example From the Lice Ladies

    Ruling out catastrophic illness or accidents, discovering lice on their child’s head is a parent’s nightmare. I teach a lot of marketing classes. Not surprisingly, various theories cross over between classes. In searching for a unique example to demonstrate content marketing, social media, buyer behavior, and selling strategy; I landed upon head lice marketing. Before…

  • Château Pétrus, Professional Selling, and Social Media

    Do you drink Château Pétrus? I don’t either, but I wish I did. At $300 a bottle for a poor vintage (and $3200 for the 1948), it’s out of my price range. But I can say that I sold it. After a semester studying wine and food in France, my first professional job was selling…

  • #m2350 Tweeting in Class

    Normally, I have a no-texting policy in class, but last night was different. In Promotional Communications / MKTG 2350 Integrated Marketing Communications, Reid Sellgren of Conuiti joined our class to discuss his work and trends in social media for business. As part of the discussion, my students and I tweeted questions back and forth using…

  • Social Media and other Interactive Marketing Tools – My working list

    My working list of cool interactive tools for fun and business. Many are free or almost free except for the time needed to program, write, and monitor them. Here’s a great video (38 minutes) if you are really interested in working in social media. Pinterest — an online, virtual bulletin or pin board. It’s akin…

  • Cassoulet: Why Use Social Media

    Why should my local deli Tweet? or my bike shop? or any business? Why follow @Sara_G_N_Kerr? How relevant is it that Tuesday I ate Cassoulet for lunch while sitting on a radiator because it was so cold here? Granted, I usually have more important things to say. But then again, how do I know my…

  • 13 Tweets

    CHICAGO (AdAge.com) — The number 13 is often said to be bad luck. But not for a group of interns chosen by Campbell Mithun, Minneapolis, which announced today it will hire its group of summer 2011 interns based on an application consisting of 13 tweets sent between Feb. 13 and Feb. 25. I love that…