September 22, 2011

Marketing Management Association Presentation

My presentation — with the great Dr. Mary Henderson — at the Marketing Management Association fall conference in St. Louis.

Innovation & Social Media: The Development of a New Integrated Marketing Communications Course

2 thoughts on “Marketing Management Association Presentation”

Kathleen's Blogging Post says:

September 22, 2011 at 6:16 pm

So, how did the conference go? Were you able to make an impact on the importance of Social media?

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Sara Geneva Noreau Kerr says:

September 22, 2011 at 9:26 pm

It was awesome. I met a lot of great professors doing some really incredible stuff and many who are curious about social media, but “afraid” of diving in.

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