Storytelling is paramount to successful marketing. It humanizes the product or service being promoted.
In Integrated Marketing Communications (MKTG 2350) students blog their thoughts on marketing in an effort to learn social media theory, master blogging technology (WordPress.com and Twitter), and tell an evocative story.
Storytelling is the most difficult.
Even though I blog frequently, looking at an empty page intimidates me. However, I know my stories (Cassoulet, Shopping Small, and Mango doughnuts) capture my reader’s attention far more than a recitation of facts.
Teaching storytelling is as much as art as actually telling one.
Thankfully I know a lot of raconteurs.
Friday night, local teller of tales, Erik Hare, shares his expertise with my students. He’ll be talking about the following:
Walls do talk to St. Kate’s alumna, Teresa Boardman. She tells stories about housing, real estate, and plumbing valves to source clients to work with. They find her St. Paul real estate blog via Google and hire her because of her obvious expertise.
What’s your story?
