Sara Kerr

Musings

Category: Advertising

  • I was poking around Cathy Davidson’s HASTAC blog this afternoon seeking a something pithy, when I stumbled upon her post about the science of attention in Cymbalta’s television advertising. She researched direct-to-consumer prescription drug ads for her book, Now You See It, and now attributes our astronomical anti-depressant use to this phenomenon. For marketing students,…