Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Sales / Professional Selling

  • I’ve Got $20 in my pocket. No, actually, I didn’t.

    I had $2, mostly in quarters in my pocket as I biked past the Minnesota Wild merchandise booth at Grand Old Day. T-shirts and hats for $10. Eight quarters wasn’t going to help, but my debit card did. How many Grand Old Day merchants missed out on sales because they only accepted cash? It’s well…

  • MKTG 2350 Integrated Marketing Communications

    Since potential students are discovering this blog, I thought I should post what we do in this class. It’s fun, it’s relevant, and it will help your marketing and sales career. Course Description “Integrated Marketing Communications (IMC)” continues the study of Marketing introduced in MKTG 2300 Principles of Marketing, by focusing on the Promotion element…

  • Content Marketing and Consumer Buyer Behavior Example From the Lice Ladies

    Ruling out catastrophic illness or accidents, discovering lice on their child’s head is a parent’s nightmare. I teach a lot of marketing classes. Not surprisingly, various theories cross over between classes. In searching for a unique example to demonstrate content marketing, social media, buyer behavior, and selling strategy; I landed upon head lice marketing. Before…

  • Château Pétrus, Professional Selling, and Social Media

    Do you drink Château Pétrus? I don’t either, but I wish I did. At $300 a bottle for a poor vintage (and $3200 for the 1948), it’s out of my price range. But I can say that I sold it. After a semester studying wine and food in France, my first professional job was selling…