Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: MKTG 3350: Buyer Behavior and Marketing Research

  • Too Pretty to Purchase?!

    “Un morceau de ça–pour deux, s’il vour plaît.” I’d like a piece of that for two people, please. “Un plus grand–Oui, c’est bon, merci.” A little bigger, yes that’s good, thank you. When I studied in France, I lived at the food markets, but it took me months to find the courage to buy cheese.…

  • What does “Sold Out” mean?

    I realize that’s an odd question, but one that pertains to how we buy and value products and services. Here are some examples: You see a house go on the market in a great neighborhood and it’s sold in 3 days. You hear a song on the radio and think, “Cool band, I’d like to…

  • Content Marketing and Consumer Buyer Behavior Example From the Lice Ladies

    Ruling out catastrophic illness or accidents, discovering lice on their child’s head is a parent’s nightmare. I teach a lot of marketing classes. Not surprisingly, various theories cross over between classes. In searching for a unique example to demonstrate content marketing, social media, buyer behavior, and selling strategy; I landed upon head lice marketing. Before…

  • Learning and Advertising: Cathy Davidson Assesses Cymbalta

    I was poking around Cathy Davidson’s HASTAC blog this afternoon seeking a something pithy, when I stumbled upon her post about the science of attention in Cymbalta’s television advertising. She researched direct-to-consumer prescription drug ads for her book, Now You See It, and now attributes our astronomical anti-depressant use to this phenomenon. For marketing students,…