Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Tag: marketing students

  • Read THIS! Bullet Points and Headlines (Thoughts on #Writing in #highered)

    I got your attention, didn’t I? Of course I did. My title is compelling. You, too, can writing attention-grabbing headlines. Read on. The next three excerpts come from Copyblogger.com. If you’re not a subscriber to their blog, sign up here. I can almost guarantee that if you follow the advice below, your writing will sharpen.…

  • Learning and Advertising: Cathy Davidson Assesses Cymbalta

    I was poking around Cathy Davidson’s HASTAC blog this afternoon seeking a something pithy, when I stumbled upon her post about the science of attention in Cymbalta’s television advertising. She researched direct-to-consumer prescription drug ads for her book, Now You See It, and now attributes our astronomical anti-depressant use to this phenomenon. For marketing students,…