Sara Kerr

Musings

Tag: teaching

  • Today’s INDI 2090 Promotional Communications class discussed how we could reach our “buyers” with news of our social media plan. Again, this was a hypothetical discussion using our university as the tool to facilitate my students’ mastery of one of their text books, The New Rules of Marketing and PR. From a teaching and learning perspective,…

  • This week, I assigned my Promotional Communications students about 25 URLs to read or watch. I did this because I couldn’t find a textbook in June that adequately presented interactive media let alone grasped its importance. As a teacher, it’s a lot harder to teach from a series of articles than to follow a publisher’s…