A smart student with great advice for small businesses.
I was recently talking with a friend who’s owned her own business for some years now and works out of her home. So far she has a LinkedIn account and professional web page. My intention was to explain social media and how valuable blogging could be to her business. Her reaction came in long silences on the other end of the phone. I knew my well-intentioned marketing wisdom was not well received. So I started to ask questions to get to the bottom of her resistance. A few main objections surfaced:
1) I don’t know what I would write about.
2) I already spend too much time on the internet doing product research and what I love the most is being out in the field with my clients. I don’t want to spend any more time at my computer.
3) The main objection: I work in a competitive, creative field where my colleagues have stolen clients. This is such bad behavior, why would I put my expertise out on the internet for free when I have been burned so many times before? People will want to get as much free information as they can and not hire me.
All of her reasons are valid. For a small business owner blogging is scary, especially when you’re the only one paying the bills! I’ve responded to her doubts to dispel common misconceptions about blogging in the hope of helping others with the same concerns.
Click the link below for her advice: