When we met for the first time the thought of writing an IMC plan was a daunting thought for me, but Sara (Sara Kerr), breaks up the process in several manageable steps so, at the end, you are impressed and surprised with what you have created…

Prior to taking this course, I was aware of the different types of social media but wasn’t exactly sure what target markets and purpose each of them served or appealed to.  I now have a much better idea, thanks to this class.

As a student at St Kates and the person in charge of National Sales at w/, (wslash) I have found this course to be one that no one should be without!

– Kathleen Schrempp in  Promotional Communications – a relevant course.