When we met for the first time the thought of writing an IMC plan was a daunting thought for me, but Sara (Sara Kerr), breaks up the process in several manageable steps so, at the end, you are impressed and surprised with what you have created…
Prior to taking this course, I was aware of the different types of social media but wasn’t exactly sure what target markets and purpose each of them served or appealed to. I now have a much better idea, thanks to this class.
– Kathleen Schrempp in Promotional Communications – a relevant course.
A Student Perspective: Promotional Communications – a relevant course
June 17, 2011 by Sara Geneva Noreau Kerr
What I Write About