Pinterest for Business and Non Profits

Like Twitter, Pinterest’s beauty is it’s simplicity.

It’s fun, it’s easy, and it drives traffic to websites.

I’m sharing excerpts from two articles. Please share any tips in the comments below

How to use Pinterest for business from Hubspot

Common vocabulary below, but do download the free e-book to learn best practices such as pinning videos, using hashtags, and adding web addresses.

A pin —  an image added to Pinterest

Pinboard — a set of theme based pins

Pinning — the act of visually sharing pins

Repin – reposting somebody else’s pin

Pin it Button – a button that can be placed on websites to facilitate sharing on Pinterest. pins added using the Pin It button link back to the site they came from.

Five Pinterest Best Practices for Nonprofits from Nonprofit Tech 2.0

If your nonprofit has yet to start using Pinterest, then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

Step One:  Pin your own website and blog content, but only if it pulls up a good photo!
Step Two:  Pin It!
Step Three:  Review Pin and Test Link

  1. Add website links to your Pin’s descriptions.
  2. Add your logo or avatar to your images.
  3. Embed inspirational quotes onto your images.
  4. Add a price banner to your pins that are goods being sold or fundraising campaigns.
Source:  http://nonprofitorgs.wordpress.com/2012/02/20/five-pinterest-best-practices-for-nonprofits/

My thoughts:  many of these ideas apply to for profits, as well, and you need to balance the “hard sell” of a price banner with simply being social. The most important piece of advice? The first one:  update the pin description with your web address. If applicable, I would suggest adding a Twitter hashtag, too.

Boards to check out: 

Chobani Yogurt — they’ve captured the lifestyle of the brand perfectly.

Good Ground Press — my work in progress. Notice how the print gets cut off on the board titles. I have revisions to make!


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