It depends on how you define, best, of course.
It’s also a great question to ask college students, which I’ll do tomorrow. (And yes, I’ll give extra credit points to anyone from class who comments on this blog, today). If I asked my students in September to find the best Tweet ever, they probably would have cited (but not in APA style) Buzzfeed or the Huffington Post:
–The 19 Most Epic Tweets Ever Tweeted (Buzzfeed)
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
–Here Are The 22 Coolest Tweets Ever, According To Twitter (Huffingtonpost)
Four more years. pic.twitter.com/bAJE6Vom
— Barack Obama (@BarackObama) November 7, 2012
What’s best in regard to marketing?
The Tweets above are excellent: not too wordy, great photos, and emotionally satisfying. Both Tweets also communicate the Tweeters’ personal brands. But the Tweets on the HuffPost and Twitter lists were not selected for their branding, but for the powerful way they communicated to fellow Tweeters. However, my favorite brand Tweet is on Twitter’s list. Oreo tells the best brand story and demonstrates marketing agility with this famous Tweet:
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
For marketing expertise using Twitter, my students should be turning to business sources such as Adweek and Mashable.com.
Hint, hint, here are two good lists:
Baby got back! We like big jets and we cannot lie, this 737 is ready to fly. pic.twitter.com/N9BaWWi3SR
— Delta (@Delta) July 30, 2013
–The 10 Best Marketing Tweets I’ve Ever Seen (Melanie Curtin via LinkedIn)
Taco Bell and Old Spice are well known in the world of tweet-marketing, not only for their own individual brilliance, but the bright light of their combined ingenuity. This exchange, for example, should win some kind of joint prize: