Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Author: Saralitta

  • Making the Most of Email by Rewarding your Followers: First Avenue

    I love First Avenue. It’s my downtown danceteria even if I don’t dance. But this is not a fangirl post. It’s about email marketing. Like you, my email inbox clogs up with messages I’ve opted in to. I subscribe to Teresa Boardman’s real estate blog just because I like her photos. Business news comes from…

  • Student Privacy and Self-Promotion in Social Media Education

    The following is my paper and presentation for the Marketing Management Association Fall 2012 Educators’ Conference in Minneapolis (well, Bloomington, actually). Students in higher education enter class with varying degrees of social media experience, skill, and comfort. Traditional age students that grew up with technology, often called “digital natives” (Prensky) use the Internet and social…

  • What does “Sold Out” mean?

    I realize that’s an odd question, but one that pertains to how we buy and value products and services. Here are some examples: You see a house go on the market in a great neighborhood and it’s sold in 3 days. You hear a song on the radio and think, “Cool band, I’d like to…

  • If I won the lottery and bought the Ford plant

    At the Cottage View Drive-In you will soon buy clothes, groceries and other sundries when it becomes a Wal-Mart. I’ve spent many happy summer evenings there, but it couldn’t top the Starlite Drive-in of my youth. I’ll miss it never the less. Does it matter? 9/11 relevance? No. Changes that make you think? Most definitely.…

  • New iPad app that mimics the best of Excel: Grid

    iPad users and/or accounting majors/accountants, I’d love to hear what you think of Grid. Here are some words of wisdom from Co.Design (my favorite business magazine): A Spreadsheet App For iPads That Makes Number-Crunching A Treat After helping design Excel 2013, Josh Leong struck out on his own, launching a collaborative spreadsheet app for iPad…

  • So Cool: What to do in St. Paul-Minneapolis (An Occasional Series): Twin Cities River Rats

    Last week, I wrote about introducing the Twin Cities to someone new. Since then I’ve thought of hundreds of other cool things I could recommend. Welcome to my occasional series, So Cool:  What to do in St. Paul-Minneapolis. Circle a boat on water skis? Impossible right? Nope! I saw it myself Thursday night at the…

  • Introducing St. Paul (and Minneapolis) to Someone New

    When I moved to Chapel Hill, NC years ago, my neighbor and enduring friend gave us a list of all the fun activities for a family in the area. This year we’re sharing our Minneapolis-St.Paul knowledge with a family from Chapel Hill! Here’s a list of just some of the fun things my family likes…

  • Guest Post: Oooh, Shiny!

    “I would never buy a magazine if there were no taglines on the cover.” I love teaching students who react to shiny things, too. We are the marketers dream. But before you try to sell to us, read this post from one of my super smart students. Get ready to laugh. via Post 6: Oooh,…

  • Guest Post: Go ahead and try to ignore those ads

    Yes do, but first read this post from one of my super smart students: Post #6- Go ahead and try to ignore those ads. Here’s the thing about magazines and newspapers- readers choose what they want to read and pay attention to. Many readers skip to the sections they are interested in and let their…

  • Student Writing: The Social Media RUMBLE.

    I like to fee like I have my own little space in something as HUGE as the internet. It makes me feel special, like I have a voice. Post #8: The Social Media RUMBLE.. Click the link above to hear more from one of my super smart students! She’s found some great social media videos…