Yes do, but first read this post from one of my super smart students:
Here’s the thing about magazines and newspapers- readers choose what they want to read and pay attention to. Many readers skip to the sections they are interested in and let their eyes glaze right over the ads and anything else they see as irrelevant or uninteresting. I fit into this category and rarely even glance at the ads unless they are bold and creative enough to grab my attention. This can be applied to television ads as well since many viewers utilize their DVRs to flip right through the ads they don’t want to spend their time watching.
And this from Psychology Today.
“These results suggest that the most powerful effect of advertising is just to create a good feeling about a product by surrounding it with other things that you like.”