Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Word of Mouth

  • Class Blog Post #2: Julie Hewitt Lipstick

    My Integrated Marketing Communications class writes an almost-weekly marketing communications blog. My goals are to teach the blogging medium and business writing skills. I promised to write 500 words with them every week. Here’s my first post. The topic is my favorite thing. I assign this topic to have my students market it across the…

  • Putt-Putt! Golf is a Family Sport in St. Paul

    If you like to golf, there are almost too many options in St. Paul. In fact, last year MinnPost reported that the city is trying to figure out what to do with all the city courses because they’re no longer profitable (learn more about urban golf course decline here). Are kids too busy? Does it…

  • Be Nimble with Social Media–Make the Snowstorm Work for You!

    The view from St. Paul–specifically St. Catherine University looks a lot like this today. Although I wish the sidewalks around the neighborhood were as clean as the ones in Teresa Boardman‘s photo below–I trudged through a lot of deep snow to get to campus. Minnesotans seem to be natural innovators who can spend an hour…

  • Student Writing: Direct Marketing from Delia’s

    Originally posted on My Marketing Blog:   It is enough of a hassle trying to find jeans that fit just right, that hug you in all the right places, and are the right style or color, let alone the right length. So being of the shorter variety it is often difficult to find jeans that…

  • Making a Birthday Greeting Viral: Grandma Cathy

    Originally posted on Leah's Blog: We all have that special lady in our lives. The one that spoiled you a litte more than your mom did, that slipped you an extra $20 when you went back to your college dorm after a weekend with her and just made you feel like the most special girl…

  • What does “Sold Out” mean?

    I realize that’s an odd question, but one that pertains to how we buy and value products and services. Here are some examples: You see a house go on the market in a great neighborhood and it’s sold in 3 days. You hear a song on the radio and think, “Cool band, I’d like to…

  • Beauty Ethics and The Hunger Games

    As dark and disturbing as The Hunger Games books are, they provide some fantastic discussion topics. One of my favorite scenes from the books is when Katniss relishes the hair growing back on her legs. I hadn’t much considered the cost of my own beauty routines until read Beauty Ethics and The Hunger Games written…

  • The Minnesota TweetUp for Earth Day at the Science Museum of Minnesota

    I spent this great, rainy Saturday at the Science Museum of Minnesota because I tweet. Really, I think that’s the real reason I was invited. Me, a bunch of science folks and other interesting people like economics writer, Erik Hare and musician and nerd (not necessarily in that order), Jeremy Messersmith. I watched 1.5 cubic…

  • Shop Small Saturday is Today!

    Today is Shop Small Saturday. After 11 posts dedicated to this day, I’m rounding out my series with handmade goods. You could spend all of next weekend driving around Minneapolis and St. Paul to hit all the amazing art and craft events. My favorite shopping experience every December is the Crafter’s Local 612 No Coast…