Student Writing: Direct Marketing from Delia’s

Nice analysis! I never buy jeans online–but I suppose if I had a favorite brand I might.

My Marketing Blog

 

It is enough of a hassle trying to find jeans that fit just right, that hug you in all the right places, and are the right style or color, let alone the right length. So being of the shorter variety it is often difficult to find jeans that are wearable right out the store. Sure they fade will be perfect, they are the right style but the length is always the problem. You may ask, “What about short jeans?” Well, my legs bring short to the next level because short jeans are usually two inches too long.

So how do I fix this? I found dELiA*s years ago and God must have been tired of hearing my prayers because their jeans are just the right length! dELiA*s is a retail company that sells apparel, accessories, footwear, makeup, and room furnishing. Their target market is girls and young women. I…

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