Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Content

  • Studying Consumer Behavior Makes Content Marketing Customer Centric

    2.2 million blogs devoted to raising backyard chickens No one read My City Chickens. I have to admit, my goal in writing that blog was simply to document the process. I wasn’t expecting readers. However, I discovered that photographing chickens amused my friends and a few thousand other people in the Year of the Daily Chicken Photo. Now…

  • Social Media for Social Change: The Girl Effect & KONY 2012

    The Girl Effect and Half the Sky. Learn more at http://www.girleffect.org and join the movement at http://www.facebook.com/girleffect. The Girl Effect is a solution to poverty. If we do our part, 600 million girls in the developing world will do the rest. KONY 2012 KONY 2012 is a film and campaign by Invisible Children that aims…

  • Content Marketing and Consumer Buyer Behavior Example From the Lice Ladies

    Ruling out catastrophic illness or accidents, discovering lice on their child’s head is a parent’s nightmare. I teach a lot of marketing classes. Not surprisingly, various theories cross over between classes. In searching for a unique example to demonstrate content marketing, social media, buyer behavior, and selling strategy; I landed upon head lice marketing. Before…

  • YouTube: Why Didn’t I Think of That.

    I teach social media. I use social media everyday. Yet every couple of weeks I’m surprised what I find. I mean really surprised. Yesterday I wrote about seeing U2 in Dublin in ’89, but until–yesterday–I never thought to check YouTube for bootleg videos. Here’s one from Saturday night: I should so know better, but I…

  • My Favorite Realtor: Shawn Korby @HKhometeam

    I’ve known my favorite realtor for 17 years, selling 2 houses and buying 1 with him. I tried to import him with me to North Carolina, but no dice, we had to go it on our own. I’m blogging about him today because he graciously let me interview him this week for my #unsummit5 presentation.…

  • A small business’ perspective on “How to Do Social Media.” Strategy + Content

    I learned something today about Social Media (rarely a day when I don’t), but this was significant. I went to visit a business that my most recent crop of students wrote an Integrated Marketing Communications plan for. Other than being disappointed that they couldn’t remember the plan, which was delivered about three weeks ago, I…