Sara Kerr

Musings

Category: Minneapolis / St. Paul Marketing

Marketing activities in the Saintly City (aka St. Paul) and its big sister, Minneapolis.

  • Great advice, beautifully presented from a local, blogging star. When stacked against tens or even hundreds of candidates for desirable positions, candidates need to find creative ways to stand out from the crowd.  How you present yourself makes a big difference in how memorable you are and the likelihood that well-connected people will hire you or recommend you for positions.…

  • Why should my local deli Tweet? or my bike shop? or any business? Why follow @Sara_G_N_Kerr? How relevant is it that Tuesday I ate Cassoulet for lunch while sitting on a radiator because it was so cold here? Granted, I usually have more important things to say. But then again, how do I know my…

  • Since most people I know don’t read the newspaper, how would anyone know they should adopt a fire hydrant? The Strib featured the deadly problem of snow-buried fire hydrants in mid December — an article I missed until my husband mentioned that he’d seen it. Local real estate agent Teresa Boardman blogged about what great…

  • People Just Need a Reason to Go Out, to Buy, to Visit, to Shop:  That’s my theory of local retail and dining. Here’s where it’s worked for me (and Minneapolis/St. Paul businesses) in 2010. Groveland Tap’s “Save the Nook Saturday” – Backstory:  the venerable Nook burger shop on Hamline  Avenue was gutted by fire on…

  • One of my family’s favorite local activities is the annual meander along Grand Avenue in St. Paul — sipping hot cocoa, visiting reindeer and getting a start on holiday shopping. As charming as Chapel Hill, North Carolina was, it just didn’t boast a shopping district as energetic and unique as Grand Avenue in St. Paul.…

  • Too much, as usual, to write about, so here’s my random list of interesting stuff. The Jayhawks new website — either it’s new or I missed it. Either way it’s incredible. It is perfectly branded with incredible photos from Steven Cohen to set the mood. I’m also impressed with their current PR campaign of Facebook…

  • Last night, I went to First Avenue for the Tribute to the Replacements show celebrating the 25th anniversary of Tim. The ‘mats, disbanded in 1991. I saw them a few times growing up and collected all their LPs like most avid Twin City fans. Last night’s show (an annual event) was a lot like the…

  • 50 Reasons to love Minneapolis/St. Paul – The perfect list of why I live here and love it. I’m going to simply reprint the list here because it makes me laugh. I need to laugh. Thanksgiving was freezing. I have to relearn what 9 degrees means when going outside after 4 years down south. Check…

  • Today’s INDI 2090 Promotional Communications class discussed how we could reach our “buyers” with news of our social media plan. Again, this was a hypothetical discussion using our university as the tool to facilitate my students’ mastery of one of their text books, The New Rules of Marketing and PR. From a teaching and learning perspective,…

  • An update to my post from yesterday. St. Catherine University is on Flickr.com, we just couldn’t find it last night. Here is the link to see some Katies in Action. One of my favorite sets of photos is here,– when St. Catherine University President Andrea J. Lee, IHM, sent the opening convocation to the Minnesota…