Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Positioning

the process of getting your desired imagery and brand into your consumer’s mind

  • Student Writing: What’s your Cover Charge: Ready. Aim. Shop.

    If you love (or hate) Target, read this post from one of my super-smart students. I jokingly tell people that they charge a cover charge, just to enter the store. via Post #5: Ready. Aim. Shop..

  • Marketing fact vs Marketing fantasy

    One of the more entertaining presentations on Marketing 2.0 or marketing with social media I’ve seen. It has all the facts any naysayer or social media doubter needs to hear. Marketing fact vs Marketing fantasy View more presentations from HubSpot Internet Marketing

  • How Stupid Could we be? Potential Recall of Smoking Ban in Minnesota

    If there is one word I don’t like and try not to use, it would have to be “stupid.” But today, I read something in the Star-Tribune that made me angrier than I am at all those people who deny climate change. So that’s why I’m using the “S” word Here’s a snippet of what…

  • First Ave goes….modern?

    It was hard enough to see an old haunt…remodeled (nice new bar upstairs), but then they painted over the stars. I have to admit, I much prefer it without the smoke of  my youth. I used to love going to concerts. Used to…can’t miss the past tense of that verb. I’m a whole new demographic…

  • Best Positioning – “Old School” meets Web 2.0 or just Web 1.0?

    1960 meets 2010:  An old-school bar that worships JKF and all things Irish has a web page:  The Dubliner I’d gone to the web to verify if the Eddies, a local a cappella group, were truly going to play the Dubliner–a bar I’d always thought of as the local Irish dive that I’d driven by a thousand…