#3: Reframe How You Look at Business Blogging
“I often hear people complain that they don’t have time to write on their business blog or they don’t know what to write about,” says Denise Wakeman, founder of The Blog Squad. “Yet a blog is one of the best tools you can use to distribute your message across the web.”
One way to move away from this mode of thinking is to reframe how you look at blogging. It’s not about writing on a blog; it’s about taking advantage of a powerful marketing tool that works for you 24/7/365. Then, schedule writing time so it doesn’t slip through the cracks in the course of a busy day or week.
Here’s a 4-step process to get you started:
- Block out your writing time on a calendar.
- Plan your content in advance. Create an editorial calendar and plug in your topics 1 to 3 months in advance.
- For each of your blog categories, list a minimum of 5 topics you can cover related to your company, products and the solutions you provide.
- Pop them into your editorial calendar as prompts so you’re never at a loss for ideas when it’s time to create content.