I LOVE this ad. Probably my favorite from the game (so far…there are 10 minutes of play left).
Do YOU like it? What makes it great? I have my opinion, but I’d like to hear yours.
4 comments on Darth Passat
Darth Passat
4 responses to “Darth Passat”
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I loved this and the VW Beetle commercial as well. I thought they positioned VW very well. They were sylistically very different than the other car commercials. Plus, as a parent it tugged at my heart strings. I can imagine what the parent feels at being able to help “Darth”. This was a very unique way of showing the really cool technology of the Passat!
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You picked up on something really key:
“This was a very unique way of showing the really cool technology of the Passat!”
The showing, or making it “real” to viewers.
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This commercial was fun-loving and playful. It positions the target market as sophisticated (working professional), responsible (parent) and mischevious (he’s still a little kid at heart himself) simultaneously. Clever. And a VW helps both (dad and mom, as she is also acknowledged) fulfill all of their many overlapping realites.
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Great analysis. What makes this ad so fantastic to me, is the father’s expression at the end.
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Sara Kerr 