Darth Passat

I LOVE this ad. Probably my favorite from the game (so far…there are 10 minutes of play left).

Do YOU like it? What makes it great? I have my opinion, but I’d like to hear yours.

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4 thoughts on “Darth Passat

  1. I loved this and the VW Beetle commercial as well. I thought they positioned VW very well. They were sylistically very different than the other car commercials. Plus, as a parent it tugged at my heart strings. I can imagine what the parent feels at being able to help “Darth”. This was a very unique way of showing the really cool technology of the Passat!

    1. You picked up on something really key:

      “This was a very unique way of showing the really cool technology of the Passat!”

      The showing, or making it “real” to viewers.

  2. This commercial was fun-loving and playful. It positions the target market as sophisticated (working professional), responsible (parent) and mischevious (he’s still a little kid at heart himself) simultaneously. Clever. And a VW helps both (dad and mom, as she is also acknowledged) fulfill all of their many overlapping realites.

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