February 8, 2011 by Sara Geneva Noreau Kerr
Great blog post from Mashable.com regarding the metrics of the Super Bowl advertising. Determining ROI for social media can be challenging. This post literally maps the search spikes.
AddThis Blog » Blog Archive » AddThis Stats from Super Bowl 2011.
Posted in Blogs, Communication Tools, Social Media Marketing | Tagged mashable.com, Metrics, Super Bowl | 2 Comments
Sara – interesting article. I found a similar article in a website I subscribe to called Ad Age. I have included the article link in this email.
The Verdict Is in: Super Bowl’s Best-Liked and Most-Recalled Ads Volkswagen’s ‘The Force’ Won on Likeability, but Brand Recall Is a Different Story, Nielsen Finds February 08, 2011
These are always interesting, even more so than the actual ads….to get to see who benefits out in the end!
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