How Should St. Kate’s Advertise Integrated Marketing Communications MKTG 2350?
St. Kate’s has just added a section of Integrated Marketing Communications for the summer. Every Tuesday from May 31st through August 2nd.
It starts on May 31st, so Spring Term WEC (Weekend College Students) would have a one month overlap.
For registration purposes, the class will be listed as Topics: Integrated Marketing Communications instead of the current INDI 2090 Promotional Communications or the soon to be MKTG 2350 Integrated Marketing Communications. How confusing!
Where Does Crowdsourcing come in?
With this blog, I’m asking current and former students (any anyone else reading this blog) to tell me what I should say about this class for on-campus advertising.
As the instructor, I have goals — theories and skills I want my students to master, but they don’t necessarily correlate to why students take the class. I’ve heard the class is fun, it’s relevant, it’s hard, it’s a lot of writing, and it’s applicable among other things. It’s required for Marketing/Management majors.
I think the class would be even more interesting if students from other departments took it as part of their required writing intensive coursework. Diversity is always more interesting.
At St. Kate’s we believe:
Clear, eloquent writing opens doors to worlds students aspire to enter.
But is that enough to persuade someone to sign up for my class? Probably not.
Here’s what I think the on-campus advertising should emphasize:
- So you Want to Work in Social Media?!
- Writing for the Internet
- Use Social Media in Business
- Learn how to apply interactive marketing and social media tools in business
- Curious about Twitter?
- Write a blog. Get noticed.
- Learn how to market yourself
- Create a Integrated Marketing Communications plan for a local business using social media
- Write about what inspires you…for credit