Maybe it doesn’t matter to you, but to me it does.
Where is my foil lining? Where is my paper wrapper? Where is the Hershey bar I grew up with?
Saturday night we celebrated lakeside with a bonfire and s’mores.
Six lovely chocolate bars wrapped in a cellophane package.
Each chocolate bar wrapped in printed foil.
It’s not the same.
The foil rips, you can’t slowly unfold the paper and savor the smell of super-sweet milk chocolate.
I’m sure it’s cheaper. The new packaging is tamper resistant (and safer.) Was it worth it? Marketing Research supported the change…And, yes, I know it happened way back in 2003 in an effort to attract the youth market, but I’m still bothered.
As a marketer, I wonder if the outcry would have been louder had the change occurred during the Twitter Generation when blogging hit the mainstream in 2004.
What do you think? Does packaging matter to you?
Tell me if I’m the only nostalgic fool lamenting the loss of the foil wrapper. Good think I can still count on Green and Black’s for that foil/paper experience.
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