Last night, I had a fun conversation on Twitter, with @Space150‘s Lisa Grimm, (a super-smart Minneapolis PR pro) about Twitter’s music plans. She’s spot on that earned media is a smart move, but I can’t help wondering if Good Morning America is the right conversion market for Twitter’s Now Playing app. Last night, it made me think of General Mill’s foray into petit-dejeuner in France (Oui, we do business in France) or the KLM-Alitalia late 90s alliance — a cultural mismatch that’s hard to understand, in other words.
Maybe I’m wrong. Maybe Twitter can convert Good Morning America viewers.
What do you think?