Sara Kerr

Saralitta

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1 comment on MUSIC: Twitter, Earned Media and Good Morning America, Really?!

MUSIC: Twitter, Earned Media and Good Morning America, Really?!

Really?! I mean, will Good Morning America viewers Tweet? share music? buy in to #nowplaying, Twitter’s new music app?

Last night, I had a fun conversation on Twitter, with @Space150‘s Lisa Grimm, (a super-smart Minneapolis PR pro) about Twitter’s music plans. She’s spot on that earned media is a smart move, but I can’t help wondering if Good Morning America is the right conversion market for Twitter’s Now Playing app. Last night, it made me think of General Mill’s foray into petit-dejeuner in France (Oui, we do business in France) or the KLM-Alitalia late 90s alliance — a cultural mismatch that’s hard to understand, in other words.

Maybe I’m wrong. Maybe Twitter can convert Good Morning America viewers.

What do you think?

  1. lulugrimm

    Lisa Grimm@lulugrimm
    Twitter will unveil something ‘big’ on @GMA tomorrow engt.co/YwnnhC

    Wed, Apr 17 2013 20:20:30

  2. erheil

    Ed Heil@erheil
    “@lulugrimm: Twitter will unveil something ‘big’ on @GMA tomorrow engt.co/YwnnhC” funny, they have more users than @gma viewers

    Wed, Apr 17 2013 20:45:46

  3. Saralitta

    Sara Kerr@Saralitta
    @lulugrimm Why the am tv shows do you think? Seems like an odd relationship on the surface.

    Wed, Apr 17 2013 20:30:04

  4. lulugrimm

    Lisa Grimm@lulugrimm
    @Saralitta Earned media value and exposure in an audience they want to convert #smart.

    Wed, Apr 17 2013 20:31:15

  5. lulugrimm

    Lisa Grimm@lulugrimm
    @Saralitta We’ll have to see what they roll out to fully assess:-) Until tomorrow…

    Wed, Apr 17 2013 20:33:14

  6. Lyfeboi

    Uncle Teej@Lyfeboi
    Play it now. Play it now. #PlayItNow

    Fri, Apr 12 2013 23:47:41

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Saralitta

Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

One response to “MUSIC: Twitter, Earned Media and Good Morning America, Really?!”

  1. Expressocially Avatar
    Expressocially

    Seems like an odd combination to me also. The people that watch daytime TV may not be in the now with current music or much else care much about music and tweeting.

    Reply

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