Sara Kerr
Musings
Category: Packaging
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My Integrated Marketing Communications class writes an almost-weekly marketing communications blog. My goals are to teach the blogging medium and business writing skills. I promised to write 500 words with them every week. Here’s my first post. The topic is my favorite thing. I assign this topic to have my students market it across the…
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In marketing, we always talk about distinguishing yourself, finding your niche, emphasizing your uniqueness. Lately, I’ve been telling my students to think about using paper. Paper, as in door hangers, business cards, and table tents. All with QR codes, of course. But paper, never the less. Why? Because people don’t use it that much anymore.…
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I noticed another change the other day. My toothpaste now comes in plastic tubes. Stop the Presses! Yes, I know that if you use Crest or Colgate, this is nothing new. But for years, Tom’s of Maine packaged their paste in recyclable aluminum. The problem? While it might have been a good idea at its…
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Maybe it doesn’t matter to you, but to me it does. Where is my foil lining? Where is my paper wrapper? Where is the Hershey bar I grew up with? Saturday night we celebrated lakeside with a bonfire and s’mores. Six lovely chocolate bars wrapped in a cellophane package. Each chocolate bar wrapped in printed…
Sara Kerr 