In marketing, we always talk about distinguishing yourself, finding your niche, emphasizing your uniqueness.

Lately, I’ve been telling my students to think about using paper.

Paper, as in door hangers, business cards, and table tents. All with QR codes, of course. But paper, never the less.

Why? Because people don’t use it that much anymore. Now it’s unique, different, and special.

What are you doing to stand out from the crowd?