Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Communication Tools

  • Hey D’Amico & Sons, it’s “Buon Appetito!” (update)

    The other day, I was chatting with my colleague, Sarah Rand, about Twitter use. Many of our traditional baccalaureate students – young women who entered college directly from high school – don’t use Twitter nor see a reason too. Facebook takes enough of their time as it is. That makes sense to me – why…

  • Single Gender Education, MPR and St. Kates – Tune in Thursday, March 31st at 9 am

    I love St. Kate’s. When I teach — almost always women only — I know we talk about subjects that some students would find uncomfortable if there were men in the room. Is that enough of a reason for single-gender education? No, so tune in to MPR on Thursday, March 31st at 9am, to find…

  • Crowdsourcing and Social Media: Marketing a Class (MKTG 2350) on Campus

    How Should St. Kate’s Advertise Integrated Marketing Communications MKTG 2350? St. Kate’s has just added a section of Integrated Marketing Communications for the summer. Every Tuesday from May 31st through August 2nd. The next step is marketing it to St. Kate’s students. The class is open to ACTC students and other adult learners, but the…

  • Twins Commit Costly Error

    Twins Tix Disaster:  Word of Mouth Spreads Bad News Fast. FIVE Hours Trying to Buy Twins Tickets Online = No Tickets = Angry Fans At least my time was not wasted, I am completely caught up with correcting my students’ papers and exams. Like many Twins fans, I waited patiently to get to the front…

  • The Jawhawks Official Marketing

    Now THIS was a show: And it makes me wish for summer. The Jayhawks Official Marketing Efforts are fantastic, visit their new YouTube channel to see what I mean.

  • #m2350 Tweeting in Class

    Normally, I have a no-texting policy in class, but last night was different. In Promotional Communications / MKTG 2350 Integrated Marketing Communications, Reid Sellgren of Conuiti joined our class to discuss his work and trends in social media for business. As part of the discussion, my students and I tweeted questions back and forth using…

  • Social Media and other Interactive Marketing Tools – My working list

    My working list of cool interactive tools for fun and business. Many are free or almost free except for the time needed to program, write, and monitor them. Here’s a great video (38 minutes) if you are really interested in working in social media. Pinterest — an online, virtual bulletin or pin board. It’s akin…

  • How Stupid Could we be? Potential Recall of Smoking Ban in Minnesota

    If there is one word I don’t like and try not to use, it would have to be “stupid.” But today, I read something in the Star-Tribune that made me angrier than I am at all those people who deny climate change. So that’s why I’m using the “S” word Here’s a snippet of what…

  • METRICS: AddThis Stats from Super Bowl 2011

    Great blog post from Mashable.com regarding the metrics of the Super Bowl advertising. Determining ROI for social media can be challenging. This post literally maps the search spikes. AddThis Blog » Blog Archive » AddThis Stats from Super Bowl 2011.

  • 4 ways to stand out from the crowd in your marketing job search (via Marketing Insights and Inspirations)

    Great advice, beautifully presented from a local, blogging star. When stacked against tens or even hundreds of candidates for desirable positions, candidates need to find creative ways to stand out from the crowd.  How you present yourself makes a big difference in how memorable you are and the likelihood that well-connected people will hire you or recommend you for positions.…