Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Getting the word out

  • Update on @UnSummit “Integrate, Provide, Listen.” (an alternative, “unconference,” not unlike a BarCamp)

    Saturday, at 10 am, I’m leading a discussion on Making the Most of Your Marketing Budget using Social Media.  I’m almost cringing at how formal and traditional it sounds. Yes, I know I’m a marketing professor, but really couldn’t I have come up with something more creative? YES, I can! How about: Small Businesses:  Engage…

  • Another take on Packaging: Tom’s of Maine Laminate Toothpaste Tubes

    I noticed another change the other day. My toothpaste now comes in plastic tubes. Stop the Presses! Yes, I know that if you use Crest or Colgate, this is nothing new. But for years, Tom’s of Maine packaged their paste in recyclable aluminum. The problem? While it might have been a good idea at its…

  • @Unsummit 2011 – Saturday, June 18th, at CoCo in Downtown St. Paul

    Get your tickets now — it’s FREE! What is the UnSummit? UnSummit is an alternative, “unconference,” not unlike a BarCamp. That means full participation, full dissemination and free admission — all the things that traditional conferences are not. Unsummit was conceived by Don Ball of Polymer Studios in October 2008 as an alternative to the…

  • What does Sustainability in Business mean to YOU?

    The St. Catherine University School of Business and Leadership defines itself by Dean, Paula King with four cornerstones: Sustainability: in our work and our ethics, for our planet Innovative Spirit Global Justice and Global Mindset Preparing students who are practice-ready I asked my Principles of Marketing students the following question on their final exam. Here’s…

  • Two Restaurants in St. Paul: The Groveland Tap and O’Gara’s

    I’m lucky to live in a city full of restaurants, parks, and family friendly pubs within walking distance. Plus I’m next door to an even bigger city with even more of the same. Friday night. So many choices. One of our favorite restaurants is a leisurely stroll when there’s no ice on the sidewalks or…

  • Marketing Spring Fever

    Ah, I drove by the State Fair main gates last night and almost took a photo of the banner announcing 2011 fair dates. Yes, I know I could look them up online, but it doesn’t quite pack the same punch as seeing those dates in big, bold print when there’s 3 feet of snow on…

  • How Stupid Could we be? Potential Recall of Smoking Ban in Minnesota

    If there is one word I don’t like and try not to use, it would have to be “stupid.” But today, I read something in the Star-Tribune that made me angrier than I am at all those people who deny climate change. So that’s why I’m using the “S” word Here’s a snippet of what…

  • 4 ways to stand out from the crowd in your marketing job search (via Marketing Insights and Inspirations)

    Great advice, beautifully presented from a local, blogging star. When stacked against tens or even hundreds of candidates for desirable positions, candidates need to find creative ways to stand out from the crowd.  How you present yourself makes a big difference in how memorable you are and the likelihood that well-connected people will hire you or recommend you for positions.…

  • My Favorite Music Writer Reads his Stuff

    And he’s local! Jim Walsh who’s been writing about local music, since, well I’ve been reading about it, is reading some of his favorites Friday night in Excelsior at the 318 Music Cafe: Jim Walsh: Songs and Stories I’ve always wanted to do this. I’ll read some of my fave columns and essays from over…

  • Cassoulet: Why Use Social Media

    Why should my local deli Tweet? or my bike shop? or any business? Why follow @Sara_G_N_Kerr? How relevant is it that Tuesday I ate Cassoulet for lunch while sitting on a radiator because it was so cold here? Granted, I usually have more important things to say. But then again, how do I know my…