Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Higher Education

  • Let’s Visit the Gallery: Art and Marketing Students

    Travel = Museums When I was 16 I wanted to see the Mona Lisa, in person. Travel means art museums. At home, like many people, I forget what’s in my backyard. Thankfully the Minneapolis Institute of Arts just send me a few emails reminding me of their new exhibit, Italian Style:  Fashion Since 1945. Fantastic…

  • Counting Down the Days Until Classes Start

    #FinishingMySyllabi Okay that’s what I should be doing — 3 down and 1 that’s almost perfect. But I needed a screen break, so I’m sharing my acting debut with you. I hope you watch it. As videos go it’s a little long at 2 minutes 15 seconds….but it showcases the humor and passion of some…

  • What do I need to know to work in marketing?

    The question should really be, what skills do I need? For me, it’s how should I prepare my students? They need to understand social strategy, to measure sentiment, create a visual experience, and analyze like an economist — and write really well, too. 2013 Marketing Jobs Outlook from Monster.com, last year, sums this up well: Demand…

  • Writing Concisely for Business

    This semester I’m teaching three courses, of which two are writing intensive. Sometimes this feels like I’m teaching six of them. These are business courses. My students must know how to communicate effectively among their colleagues and of course, in social media with potential customers. The following is an excerpt from our private class blog.…

  • Creative Strategy Development

    Developing creative strategies is my students’ most difficult assignment in Integrated Marketing Communications. Learning that tactics are not strategies is much harder than finding an audacious or at least original idea. We begin with goals and translate them into ideas and strategies. Sometimes we simply play with taglines and work backwards to see what they…

  • Shout Out St. Kate’s Day: Teaching New Media with the Pride of Public Relations

    Shout it out! Show your pride! Be a Katie! Thursday is Shout Out St. Kate’s Day. My students wrote, produced, starred in and generally lived and breathed the topic since early February. They’ve had one month to learn the public relations value of this event and contribute their own creativity to the effort. What did…

  • Integrated Marketing Communications and Design — A New Minor at St. Catherine Univeristy

    Can you create “content?” If you want to work in business, then you need to know social media. Search social media education and you’ll find the need is great, but the opportunities few.  The Creative Group—the creative arm of Robert Half staffing reports that  demand is increasing for people with a range of interactive skills…

  • A 60 Seconds Guide to The Use of Blogging in Education

    A 60 Seconds Guide to The Use of Blogging in Education. This infographic perfectly explains blogging’s role in higher education. I’m curious if it still matters in business. Or do we need redefine what we mean by blogging? Aren’t pinning, tumbling, and tweeting blogging, as well?

  • Young Alumnae Series: Putting Your Best Foot Forward in Your First Career: Social Media in a Professional Context

    Click on the photo to register! My Presentation Notes:

  • Student Privacy and Self-Promotion in Social Media Education

    The following is my paper and presentation for the Marketing Management Association Fall 2012 Educators’ Conference in Minneapolis (well, Bloomington, actually). Students in higher education enter class with varying degrees of social media experience, skill, and comfort. Traditional age students that grew up with technology, often called “digital natives” (Prensky) use the Internet and social…