Integrated Marketing Communications and Design — A New Minor at St. Catherine Univeristy

Can you create “content?”

If you want to work in business, then you need to know social media. Search social media education and you’ll find the need is great, but the opportunities few.  The Creative Group—the creative arm of Robert Half staffing reports that  demand is increasing for people with a range of interactive skills and content creation.

 The eternal quest for content • Consumers’ appetite for targeted, up-to-date and easy-to-digest news, information and entertainment seems to grow every day. Organizations need professionals who can create, curate, manage, distribute and optimize content using a variety of channels, including social media. Demand is high for copywriters, proofreaders and content managers with web expertise.

The Creative Group 2013 Salary Guide

Social media reaches over 82% of the world population

Forbes reported in April  2012 that even though social media reaches over 82% of the world population, one third of the top business schools do not offer any social business courses and of those that do, most only do at a cursory level. We’re changing that at St. Kate’s.

IMC and D graphic

Integrated Marketing Communications & Design Minor (22 credits)

MKTG 2300 Principles of Marketing

MKTG 2350 Integrated Marketing Communications

MKTG 3300 Interactive Marketing:  Social Networks, Multimedia, and SEO

SALE 2300 Introduction to Selling  (2 credits)

Plus Two Design Classes from the following lists:

INDI 1120 Design and Society

ART 2250:  Art and Technology

ART 3XXX Photography and Digital Storytelling

ART 3150 Publication and Computer Design

ART 3180 Illustration and Computer Design

ART 3200 Graphic and Web Design

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