Can you create “content?”
If you want to work in business, then you need to know social media. Search social media education and you’ll find the need is great, but the opportunities few. The Creative Group—the creative arm of Robert Half staffing reports that demand is increasing for people with a range of interactive skills and content creation.
The eternal quest for content • Consumers’ appetite for targeted, up-to-date and easy-to-digest news, information and entertainment seems to grow every day. Organizations need professionals who can create, curate, manage, distribute and optimize content using a variety of channels, including social media. Demand is high for copywriters, proofreaders and content managers with web expertise.
Social media reaches over 82% of the world population
Forbes reported in April 2012 that even though social media reaches over 82% of the world population, one third of the top business schools do not offer any social business courses and of those that do, most only do at a cursory level. We’re changing that at St. Kate’s.
Integrated Marketing Communications & Design Minor (22 credits)
MKTG 2300 Principles of Marketing
MKTG 2350 Integrated Marketing Communications
MKTG 3300 Interactive Marketing: Social Networks, Multimedia, and SEO
SALE 2300 Introduction to Selling (2 credits)
Plus Two Design Classes from the following lists:
ART 2250: Art and Technology
ART 3XXX Photography and Digital Storytelling
ART 3150 Publication and Computer Design
ART 3180 Illustration and Computer Design
ART 3200 Graphic and Web Design
Sara Kerr 