Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Minneapolis / St. Paul Marketing

Marketing activities in the Saintly City (aka St. Paul) and its big sister, Minneapolis.

  • Single Gender Education, MPR and St. Kates – Tune in Thursday, March 31st at 9 am

    I love St. Kate’s. When I teach — almost always women only — I know we talk about subjects that some students would find uncomfortable if there were men in the room. Is that enough of a reason for single-gender education? No, so tune in to MPR on Thursday, March 31st at 9am, to find…

  • “Bingo!” That’s a Blog Post!

    Blogging:  How to find a topic I can add blogging to the list of assignments my students don’t like. In chatting with one recently, she commented that she had no idea what to write about. This was just after we’d spent 5 minutes discussing how poor packaging made purchasing difficult. Always the teacher, I said…

  • Crowdsourcing and Social Media: Marketing a Class (MKTG 2350) on Campus

    How Should St. Kate’s Advertise Integrated Marketing Communications MKTG 2350? St. Kate’s has just added a section of Integrated Marketing Communications for the summer. Every Tuesday from May 31st through August 2nd. The next step is marketing it to St. Kate’s students. The class is open to ACTC students and other adult learners, but the…

  • Twins Commit Costly Error

    Twins Tix Disaster:  Word of Mouth Spreads Bad News Fast. FIVE Hours Trying to Buy Twins Tickets Online = No Tickets = Angry Fans At least my time was not wasted, I am completely caught up with correcting my students’ papers and exams. Like many Twins fans, I waited patiently to get to the front…

  • Two Restaurants in St. Paul: The Groveland Tap and O’Gara’s

    I’m lucky to live in a city full of restaurants, parks, and family friendly pubs within walking distance. Plus I’m next door to an even bigger city with even more of the same. Friday night. So many choices. One of our favorite restaurants is a leisurely stroll when there’s no ice on the sidewalks or…

  • The Jawhawks Official Marketing

    Now THIS was a show: And it makes me wish for summer. The Jayhawks Official Marketing Efforts are fantastic, visit their new YouTube channel to see what I mean.

  • #m2350 Tweeting in Class

    Normally, I have a no-texting policy in class, but last night was different. In Promotional Communications / MKTG 2350 Integrated Marketing Communications, Reid Sellgren of Conuiti joined our class to discuss his work and trends in social media for business. As part of the discussion, my students and I tweeted questions back and forth using…

  • Marketing Spring Fever

    Ah, I drove by the State Fair main gates last night and almost took a photo of the banner announcing 2011 fair dates. Yes, I know I could look them up online, but it doesn’t quite pack the same punch as seeing those dates in big, bold print when there’s 3 feet of snow on…

  • How Stupid Could we be? Potential Recall of Smoking Ban in Minnesota

    If there is one word I don’t like and try not to use, it would have to be “stupid.” But today, I read something in the Star-Tribune that made me angrier than I am at all those people who deny climate change. So that’s why I’m using the “S” word Here’s a snippet of what…

  • Great Moments in Minnesota Marketing

    My personal favorites, in some particular order… 1) The Current A snippet about their recent birthday party from Chris Riemenschneider at VitaMN.com, the arts and entertainment weekly from the Strib. Click here for City Page’s review. We are so lucky and the show really was awesome. Four of the five acts playing the Current’s Sixth…