Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Public Relations

  • The Fine Art of Sheep Herding

    I have a Collie. In his mind, all the kids in my backyard must stay together. When one wanders off he barks to herd them back together. He’s a herding dog by nature. While my kids are used to Laddie, the neighbor kids don’t always appreciate being treated like wandering sheep. Every year the kids beg to take…

  • How Irish is St. Paul? All Roads Meet at the Celtic Junction

    Depending upon who you ask, St. Paul, MN is very Irish– about 7% today (per the Census Bureau) but the second most populous ethnic group in the 1850s. Regardless of the statistics, Irish culture plays a big part of the St. Paul culture:  10 Irish mayors from 1932-1972 and the last two, as well; A Plethora…

  • Social Evolution! Do YOU Notice Favorite Events Becoming More Social?

    What’s your favorite local event? The Uptown Art Fair? The Current Birthday Party? Rock the Garden? The Renaissance Festival? Mine is the Irish Fair, held every August at on Harriet Island. I go every year. I love the music, the dancing, the dogs, and now the new author’s table in the cultural pavilion. The people…

  • Great Stories of Random Subjects: MC Nelson, Primp, Vocation, and Crashed Ice St. Paul

    In follow-up to Friday’s lecture on storytelling, my guest speaker, Erik Hare, wrote about one of MLK’s less mentioned talents:  his gift of oratory. In Cadence, Erik writes: The craft of Dr. King’s life came equally from the homilies of sermons and the bubbling reaction of the crowds who came to listen.  There was much…

  • Great Corporate Sponsorships Make Sense: 3M and the Minnesota Children’s Museum Warehouse

    Everywhere I turn, places are named. My local hockey arena, thanks Xcel. My baseball stadium, thanks Target. Corporate support can add a lot to a community. Does it make me feel warm and fuzzy about the corporation? Not really. Does it better position the corporation in my mind’s eye? Not usually. Do I understand what…

  • @WAFrostCompany – Wine in Two Views

    W.A. Frost – Gorgeous Patio, Port + Chocolate, Awesome Mussels, Thoughtful Beer List That’s what comes to mind when I think of W.A. Frost. Yesterday, we celebrated our anniversary on the patio with a garlicky, spicy, delicious lunch of mussels and Muscadet. Mmmmm, except only the manager had the keys to the cellar and our…

  • Another take on Packaging: Tom’s of Maine Laminate Toothpaste Tubes

    I noticed another change the other day. My toothpaste now comes in plastic tubes. Stop the Presses! Yes, I know that if you use Crest or Colgate, this is nothing new. But for years, Tom’s of Maine packaged their paste in recyclable aluminum. The problem? While it might have been a good idea at its…

  • A small business’ perspective on “How to Do Social Media.” Strategy + Content

    I learned something today about Social Media (rarely a day when I don’t), but this was significant. I went to visit a business that my most recent crop of students wrote an Integrated Marketing Communications plan for. Other than being disappointed that they couldn’t remember the plan, which was delivered about three weeks ago, I…

  • Twins Commit Costly Error

    Twins Tix Disaster:  Word of Mouth Spreads Bad News Fast. FIVE Hours Trying to Buy Twins Tickets Online = No Tickets = Angry Fans At least my time was not wasted, I am completely caught up with correcting my students’ papers and exams. Like many Twins fans, I waited patiently to get to the front…