Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Social Media Marketing

  • Congrats to Elinor Artful Adornments and St. Kate’s Students: Abbey Lonski and Clare Saunders

    Two of my students, Abbey Lonski and Clare Saunders, were recently featured in the St. Kate’s news for their research work with Elinor Artful Adornments. Click here to read about their research work with Elinor Augé of Elinor Artful Adornments, then come shop at this wonderful store. Colorful, warm and whimsical are adjectives that come to mind…

  • Slideshare.net and Word of Mouth Marketing

    First of all, I love SlideShare.net. When I’m searching for information, I often find something really cool (aka relevant and recent) on this site. It’s a great place to find out what companies are writing about now. In preparation for my Winter section of Promotional Communications, I ran across a slideshow from this great Australian…

  • Blogging Tip – Adding links that open in a new window / tab

    When I blog, I always include links to things I like. When I read blogs, I almost always click on the embedded links. My pet peeve are links that don’t open to a new page, but instead open in the current page. In WordPress, my blogging, tool, this is pretty easy to do. Here’s a…

  • St. Kate’s Marketing Students Reach out to Potential Students

    Today’s INDI 2090 Promotional Communications class discussed how we could reach our “buyers” with news of our social media plan. Again, this was a hypothetical discussion using our university as the tool to facilitate my students’ mastery of one of their text books, The New Rules of Marketing and PR. From a teaching and learning perspective,…

  • future topics

    Taking a cue from one of my students, Miss Angeleen, I’m just going to make a list of what I’d like to be writing about… MNSCU’s efforts to reach out to under represented students via a F & F campaign and a new website:  Yes You Can from Franke+Fiorella, you can read more about the…

  • Photos, Photos, Photos! St. Kate’s is on Flickr

    An update to my post from yesterday. St. Catherine University is on Flickr.com, we just couldn’t find it last night. Here is the link to see some Katies in Action. One of my favorite sets of photos is here,– when St. Catherine University President Andrea J. Lee, IHM, sent the opening convocation to the Minnesota…

  • What if my Students Marketed St. Kate’s…

    Today I challenged my INDI 2090 Promotional Communications students to apply the principles of their textbook, The New Rules of Marketing and PR to our school, St. Catherine University. We began with the Mission of the University because all marketing must support an organization’s goal. We chose a section of the Catholic Identity: From its…

  • Sidewalk Poetry in St. Paul…Another Reason to Love my City

    Everyday I walk through my city. I talk to my neighbors, I visit local businesses, I play at parks, and get some exercise. These are things I could do anywhere (ideally with sidewalks…). My ramblings are unique because I read poetry along the way–under my feet, no less. The city of St. Paul, MN in…

  • Yelp! If you are Small Business Using Interactive/Social Media

    My new favorite restaurant is a tiny deli tucked into the corner of an old apartment complex. Acme Deli has maybe 4 tables and a 1000 different sandwich combinations. The food is great. I stopped in recently because everyone I knew was talking about it. Everyone. Even the kids at the bus stop. So I…

  • The Internet as a Teaching Tool…Why I use Mashable.com

    This week, I assigned my Promotional Communications students about 25 URLs to read or watch. I did this because I couldn’t find a textbook in June that adequately presented interactive media let alone grasped its importance. As a teacher, it’s a lot harder to teach from a series of articles than to follow a publisher’s…